The course navigates through various aspects of the art and cultural sector, examining its various identities, roles, and the unique interplay of its dynamic components.
Throughout the programme, participants will engage with relevant case studies and industry resources, particularly from Asia, and be exposed to real-time perspectives on the international art market. The course will also provide practical analytical tools and methodologies to comprehend market dynamics, alongside access to the latest developments and insights across the evolving international art market.
Read more about the Sothebys Institute of Art partnership with LARRY’S LIST.
Director of Art and Technology
Gareth Fletcher is a Lecturer and Seminar Tutor in Art Business. He holds a BA (Art History, History) and BFA (Film) from the University of Canterbury (New Zealand), and is a graduate of the Sotheby’s Institute MA in Art Business program who has worked in a variety of roles within the London art market.Read More
Day 1: The International Art Market Today: This session offers an overview of the current state of the international art market. Participants will explore its trends, key players, and the impact of global economic and cultural shifts on the art trade.
Day 2: Structures, Roles, and Responsibilities in the Art World: In this part of the course, attendees will gain insights into the complex organisational structures of the art world. It covers the diverse roles and responsibilities of artists, galleries, auction houses, and collectors, highlighting how these entities interact and contribute to the art ecosystem.
Day 3: Establishing Value in the Primary and Secondary Markets: This session focuses on the mechanisms of value creation and assessment in both primary and secondary art markets. Participants will learn about valuation principles, market demand, and the factors influencing the pricing of artworks from their initial sale to their resale.
Day 4: The Emergence of Art as an Alternative Asset Class: Here, the course explores the burgeoning recognition of art as a viable alternative asset class. Discussions will consider investment strategies and risk management.
Day 5: Opportunities and Challenges Facing the Global Art Market in the 21st Century: The final session addresses the contemporary challenges and opportunities in the global art market. Topics include evaluation, ethical considerations, and the forecasted trends that are shaping the future of art business.
We highly encourage participants with at least 3 years of post-graduate work experience for a smooth and successful course experience. A general knowledge of the contemporary art world and market will also benefit participants.
Courses are open to participants 18 years of age or older.
For more information, please see our Terms and Conditions.
Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.
Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 past participants round the globe who hold top positions at renowned art organizations.