This intensive semester program is designed for those who are interested both in art history and the business practices of the art world. Through lectures, seminars and visits to specialist museums and collections, and many key commercial galleries, students are introduced to the history of art and design and the ways in which art has been made, sold and collected. In the Fall semester students focus on modern and contemporary art and in the Spring semester students can choose between modern and contemporary art or art from 1600 to 1900.
In the business component of the program, students examine established art markets in the developed world and emerging art markets in the developing world, together with legal and management issues related to global art business practice, with a particular emphasis on the international auction house system. The program offers practical skills connected to accessing and analyzing art market data, and to evaluating market value for art works across key sectors. Students are introduced to contemporary management models for commercial and non-commercial practices through theory, case studies and practical work. Branding and marketing issues are explored, and essential art market professional roles (e.g. art advisor, curator, gallerist, collector, journalist, art fund manager, etc.) are investigated, together with innovative new art business models, including online initiatives.
The program equips students with knowledge and skills appropriate to a wide range of careers in the art world or for further study on one of our postgraduate programs.
The program requires no prior knowledge of the field.