5-Day Intensive

Gallery Management

Register Request Info
Date
November 10 – 14, 2025
Time
10:00 AM – 4:00 PM EST
Duration
5 Days
Location
New York
Program
5-Day Intensive
Mode of Learning
In-Person
Price
Price
$2500
Language
English
Topics
Art Business, Contemporary Art, Curating, Specializations & Skills
Contact Admissions

+44 (0)20 7462 3232 +1 646-438-7268 shortcourses@sia.edu

Explore how to establish and run a contemporary art gallery in today's art market.

As the landscape for art consumption expands, the contemporary art market’s explosive growth calls for a more in-depth look into the role of the gallery. This course explores the fundamentals of establishing and running a contemporary gallery in today’s interconnected art market. From business strategies and day-to-day operations – including ideas for using new technologies to drive sales and engagement – to key considerations for cultivating clients and managing artists, this course provides an invaluable introduction to the high-stakes world of commercial art galleries.

Students who complete this course are eligible to receive a partial tuition fee waiver equivalent to $2,000 USD if they subsequently enroll in one of our Master’s Degree Programs at our New York, London, or Online locations (pending application and acceptance to the Master’s Degree program). For further details, please see our Student Policies.

Learning Outcomes

  • To recognize the different types of commercial galleries, and articulate how a potential artistic program would fit into the gallery landscape.
  • To understand the variety of day-to-day logistics and roles that are required for a successful gallery business.
  • To leverage new technologies to create engaging digital gallery content.

Highlights

Specialized Art World Knowledge

Build critical thinking skills and gain in-depth insight into key topics shaping today’s global art market.

Designed for Every Art World Path

Varying formats for art enthusiasts, students, working professionals, or those considering a career pivot.

Career-Focused Content

Develop practical skills and industry understanding to support career development in an array of fields.

Sample Schedule

Day 1

Learn from your instructor about the history of commercial galleries and the many skills required to run one, such as marketing, curating exhibitions, and establishing a strong artistic program.

Day 2

Hear from logistics professionals on gallery needs such as shipping, data management, and online platforms. In the afternoon, discover case studies detailing the rise of the mega gallery and hear from an emerging gallerist on the unique challenges and opportunities that come with working with early-career artists.

Day 3

Visit the renowned Chelsea gallery district and experience a private visit to an established gallery, getting a behind-the-scenes look at their operations. Then, head to the new cultural center of Tribeca and meet with gallery owners.

Day 4

Recap yesterday’s visits through a lecture on emerging galleries and their role in the market ecosystem. Then, visit the Lower East Side, and up-and-coming gallery neighborhood, to view exhibitions and meet with gallery staff.

Day 5

Discuss the role of studio visits for gallerists and best practices for working with artists. The afternoon is reserved for presentations of the optional final project and for your instructor to answer any outstanding questions you may have about running a gallery.

Details

Sample Topics

  • Establishing a Strong Artistic Gallery Program
  • Successfully Working with Artists
  • Establishing Collector Relationships and Driving Sales
  • Transitioning from the Physical to the Digital Art World
  • Curating Gallery Exhibitions
  • Nurturing a Gallery Support System
  • Driving Online Sales

Course Completion

Course participants take away in-depth and valuable insight into the current and future art world, to be sufficiently prepared for a wide-ranging career within the art industry. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.

Students who complete this course are eligible to receive a partial tuition fee waiver equivalent to $2,000 USD if they subsequently enroll in one of our Master’s Degree Programs at our New York, London, or Online locations (pending application and acceptance to the Master’s Degree program). For further details, please see our Student Policies.

Requirements

English Language Requirement
Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English. It is recommended that participants have the equivalent level of IELTS score of 6.0 /TOEFL score of 78 IBT, however evidence of test scores is not required to register.

Age Requirement
Courses are open to participants 18 years of age or older, however, we prefer that students have a bachelor’s degree or equivalent experience to be able to properly engage in the course.

For more information, please see our Terms and Conditions.

Book A Consultation

We encourage interested individuals to book a consultation time with a member of our admissions team to learn more about this course and our registration process.

Please use this link to book a consultation time via phone or video call.

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