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Dr Tekila Harley Nobile

Faculty, MA Luxury Business, London

Tekila Harley Nobile is a lecturer and researcher in luxury business at Sotheby’s Institute of Art.

She is a lecturer in digital fashion communication at USI – Università della Svizzera italiana (Lugano, Switzerland).

Her research focuses on the digital transformation of marketing and communication strategies in the fashion and luxury industries.

Tekila holds a Ph.D. in Communication Sciences awarded by the Institute of Digital Technologies for Communication, USI – Università della Svizzera italiana, a MA in Strategic Fashion Marketing from London College of Fashion, a BSc in International Marketing from The University of Southampton and The Chinese University of Hong Kong.

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Dr Tekila Harley Nobile
  • Publications

    Publications

    Academic Journals:  

    • Nobile, T.H., Cantoni, L. (2023). Personalisation (In)effectiveness in email marketing. Digital Business, 3(2). 

    • Nobile, T.H., Cantoni, L. (2022). Personalization and customization in fashion: searching for a definition, Journal of Fashion Marketing and Management. DOI 10.1108/JFMM-09-2021-0224 

    • Nobile, T.H., Noris, A., Kalbaska N. & Cantoni, L. (2021). A review of digital fashion research: before and beyond communication and marketing, International Journal of Fashion Design, Technology and Education, DOI: 10.1080/17543266.2021.1931476 



    • Noris, A., Nobile, T. H., Kalbaska, K. & Cantoni, L. (2020). Digital Fashion: A systematic literature review. A perspective on marketing and communication, Journal of Global Fashion Marketing, 12(1), 32-46. DOI: 10.1080/20932685.2020.1835522 


    Conference Papers:  

    • Nobile, T.H., Cantoni, L. (2023). Teleworking and Video-Meetings. Does Fashion Fit? In: Sabatini, N., Sádaba, T., Tosi, A., Neri, V., Cantoni, L. (eds) Fashion Communication in the Digital Age. FACTUM 2023. Springer Proceedings in Business and Economics. Springer, Cham.  



    • Nobile, T.H. & Cantoni L. (2021). Digital Fashion Communication: An Explorative Study of Fashion Newsletters. In: Soares M.M., Rosenzweig E., Marcus A. (eds) Design, User Experience, and Usability: Design for Contemporary Technological Environments. HCII 2021. Lecture Notes in Computer Science, vol 12781. Springer, Cham. 



    • Nobile, T.H., Kalbaska, N., de Oliveira, R.A. & Cantoni, L. (2021). Digital Fashion Competences: A Longitudinal Study. In: Sádaba T., Kalbaska N., Cominelli F., Cantoni L., Torregrosa Puig M. (eds) Fashion Communication. Springer, Cham, pp. 17-28 

    • Picco-Schwendener, A., Nobile, T.H. & Gaduel Thaloka, T. (2021). Online Communication Design Within Fashion Curricula. In: Soares M.M., Rosenzweig E., Marcus A. (eds) Design, User Experience, and Usability: Design for Contemporary Technological Environments. HCII 2021. Lecture Notes in Computer Science, vol 12781. Springer, Cham. 

    • Nobile, T.H. & Kalbaska N. (2020). An Exploration of Personalization in Digital Communication. Insights in Fashion. In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. HCII 2020. Lecture Notes in Computer Science, vol 12204. Springer, Cham 


    Industry Reports

    • Ronchetti, M., Nobile, T., de Oliveira, R., Kalbaska, N., & Cantoni, L. (2020) Digital Fashion Competences: Market Practices and Needs during Covid19, Institute of Digital Technologies for Communication of USI – Università della Svizzera italiana, Lugano (Switzerland).