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Seol Park

Principal, Spark Arts Management

Seol is the Principal at Spark Arts Management and most recently served as art curator-advisor for INTEL (INTC). Seol began her avant-garde career at leading brand management advisory firm Landor Associates, orchestrating strategy development and implementation of brand campaigns in Asia and the U.S. for Disney, Microsoft, Chevron, Samsung Everland, The Silla, Asiana Airlines, GS Group, T-mobile, and many more Fortune 500 companies. Notable projects that Seol managed include the revitalization of the "Microsoft Windows" brand for the global launch of Windows 7 and strategy & content development for Chevron's "Human Energy" campaign. Seol founded Spark Art Management/SPARK+ in 2013 and has since produced innovative exhibits and alternative art programs in both physical environments and augmented reality (AR) format. Building upon the founding director's expertise in fine art & brand management practices, the agency excels at bridging corporate clients with fine art content/practitioners that are on the same wavelength. The team's rapidly-expanding clientele now includes premier names in F&B, consumer products, technology, property development and lifestyle, as well as cultural institutions. Recent projects include advisory for Intel and Blue Moon Beer. Seol studied interaction design and art history from Ewha Womens University (Seoul), Parsons (New York), and University of Toronto (Toronto) and earned an MA in American Fine and Decorative Art from Sotheby’s Institute of Art- New York, Suma Cum Laude.

Seol Park