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Art Business Essentials

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Art Business Essentials

From record-setting auctions to the omnipresence of galleries, biennales, and art fairs in nearly every city across the globe, today's fast-paced art world can be a challenge to navigate.

More than ever before, global insecurities challenge the notions of traditional economic patterns and systems. Over the course of eight weeks, Art Business Essentials introduces course participants to the multifaceted global art industry by identifying the different key players in both the commercial and non-profit sectors of the field, and offers a thorough understanding of the methods that drive the buying, selling, viewing, and collecting of art. Key topics will include the roles of artists, collectors, private museums, and mega-galleries, as well as the tension between the non-profit and commercial sectors, the rise of digital innovators and NFTs, and the burgeoning impacts of the increased financialization of the art world.

This comprehensive course puts participants on the right track to operate with increased expertise within the art world. It is ideal for those looking to understand the structure of the art market as well as those looking to make a career change by exploring the key roles and institutions that comprise the business of art. At the end of the eight weeks, students will complete a final project, applying the knowledge they have gained.

This Online Premier Course features weekly recorded lectures and faculty-guided discussion boards to maximize flexibility and deliver an engaging and interactive digital experience.

  • Price
  • Register
  • Date
    August 2 - September 26
  • Duration
    8 Weeks
  • Type
    Flexible Course
  • Location
  • Topics
    • Art Business
  • Language
  • Contact Admissions 646-438-7268


Stephanie Dieckvoss

Adjunct Faculty, Online Courses

Stephanie Dieckvoss has over 15 years experience of working in commercial art galleries and art fairs, and a wealth of experience in cultural management in the public and private sector.

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  • About Flexible Courses

    About Flexible Courses

    This flexible online course is delivered in weekly modules consisting of recorded lectures, instructor-guided discussion boards, and supplementary resources. The course will include a final project with personalized feedback from the course instructor. All participants will have read-only access to the course materials for an additional 90 days after the course end date.

    Review the online course Terms and Conditions.

  • Students Will Learn

    Students Will Learn

    • To identify and define a broad range of characteristics of the current global art market.
    • To recognize key players in the art world and define their functions within it.
    • To compare the non-profit and commercial art worlds and define how they are connected.
    • To compare and analyze the advantages and disadvantages of different art world models and networks.
  • Course Completion

    Course Completion

    For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 4.1 IACET Continuing Education Units. *

    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.

    *As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.