Principles of Luxury: From Collectibles to Experiences

Take a deep dive into the world of the luxury industry.

This unique Online Premier Live course offers those with an existing understanding of the luxury industry—such as luxury professionals—and participants of the Principles of Luxury course, an advanced exploration of the dynamic and ever-evolving luxury sector. Participants new to the world of luxury are strongly advised to participate in Principles of Luxury as a primer before embarking on Principles of Luxury: From Collectibles to Experiences.

The course kicks-off with a forward-looking session during which emerging trends and signals shaping the future of luxury are identified and explained. This is followed by an in-depth examination of luxury concepts that define the industry, such as fashion, hospitality & fine dining, jewelry & watches, and beauty & wellness.

The incredible success story of auction houses attracting new luxury buyers in the past decade has reshaped the auction market significantly and the course will deep-dive into this growing trend of luxury collectibles. Examined as well is how rarity, craftsmanship, and heritage storylines drive the value creation and desirability of luxury items, ranging from timepieces to haute couture.

Course Highlights:

• Emerging Trends and Future Signals: An opening session dedicated to exploring the latest trends and future directions in luxury, setting the stage for in-depth sector analysis.
• Fashion: Investigate the intricate world of luxury fashion, focusing on how clothing brands create their offerings, define their go-to-market strategies, and communicate their unique value propositions.
• Hospitality and Fine Dining: Discover how luxury brands in hospitality and wellbeing craft unparalleled experiences, establish market presence, and engage with their clientele through targeted communication strategies.
• Jewelry and Watches: Delve into the timeless allure and craftsmanship that underpin the luxury jewelry and watch sectors, exploring their product development, market strategies, and communication practices.
• Beauty and Wellness: Explore the booming luxury beauty and wellness sector, examining how top brands innovate with sustainable products, incorporate advanced technologies like Artificial Intelligence and personalized skincare, and redefine wellness through holistic approaches.