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Art Business for Artists

Early Booking Rate

Art Business for Artists

This course introduces students to the essential skills needed to become a successful, professional artist in today’s global art community.

Throughout the course, students will be invited to consider their purpose as an artist and the impact their practice can have in the art ecosystem. Participants will discover how to create a flexible studio environment in which they can apply a range of ways to gain from their ongoing artistic practice. Concepts including valuation and pricing of works of art, effectively negotiating commissions and gallery representation, applying for grants, successfully selling online and the new opportunities created by NFTs will be discussed over the course of the live sessions. Furthermore, students will also hear from expert guest speakers about the global art market, principles of copyright and intellectual property, as well as the importance of careful consideration in placing work in institutions and commercial galleries. At the end of the course, they will complete a short project to apply their newly gained knowledge.

  • Price
    Early Booking Rate
    if registered by December 13.
  • Register
  • Date
    February 14, 19, 21, 26, 28
  • Time
    1 p.m. EST /
    6 p.m. GMT
  • Duration
    2 Weeks
  • Type
    Live Course
  • Location
  • Topics
    • Art Business
  • Language
  • Contact Admissions 646-473-2464


Leo Crane

Course Leader, Online Summer Intensives

Leo Crane is an artist, producer and consultant. He has over 20 years’ experience with some of the UK’s greatest cultural organizations, including the V&A, British Library, Royal Institute of British Architects and Dulwich Picture Gallery.

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  • About Live Courses

    About Live Courses

    This live online course is delivered with live-streamed lectures featuring group discussion and QandA. All live sessions are also recorded and available in the course platform typically within 24-48 hours for participants unable to attend the posted times. The course will include a final project with personalized feedback from the course instructor. All participants will have access to the recordings for an additional 30 days after the final course lecture.

    Review the online course Terms and Conditions.

  • Students Will Learn

    Students Will Learn

    • How to set up a studio and build a diverse income portfolio.
    • An awareness of the opportunities and challenges of a global art market.
    • To build relationships with galleries, institutions, and curators.
    • The essentials of copyright and IP to protect your livelihood and your work.
    • Selling online, from social media to NFTs.
  • Course Completion

    Course Completion

    For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 1.8 IACET Continuing Education Units. *

    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.

    *As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.