Close Request Information

Art Business for Artists


Art Business for Artists

Determining Value: An Appraiser’s Perspective is a course that teaches students to enter the mindset of a professional appraiser and consider the many factors affecting how art is valued in a dynamic global market.

An artwork can have many lives, and many more values, depending on how, when, and where it is bought or sold, and this course explores various definitions of value, as well as the factors that can create (or detract from) it.

From an appraiser’s perspective, students learn how to properly research an object from “start to finish” to determine market price and understand the impact condition can have on value. Through presentations and interviews with industry experts, course lectures explore the pros and cons of different sale models, including a sale at public auction and the gallery level, and advise on how to keep track of values in the fast-paced global art market. This course also outlines what to look for when evaluating different media, including paintings, drawings, photographs, and prints, to provide students a deeper understanding of how to evaluate an artwork independently.

  • Price
  • Register
  • Date
    July 6, 11, 13, 18, 20
  • Time
    12 p.m. EST /
    5 p.m. GMT
  • Duration
    2 Weeks
  • Type
    Live Course
  • Location
  • Topics
    • Art Business
  • Language
  • Contact Admissions


Leo Crane

Course Leader, Online Summer Intensives

Leo Crane is an artist, producer and consultant. He has over 20 years’ experience with some of the UK’s greatest cultural organizations, including the V&A, British Library, Royal Institute of British Architects and Dulwich Picture Gallery.

Read More

Sample Schedule

Next Steps

More Information

  • About Live Courses

    About Live Courses

    This live online course is delivered with live-streamed lectures featuring group discussion and QandA. All live sessions are also recorded and available in the course platform typically within 24-48 hours for participants unable to attend the posted times. The course will include a final project with personalized feedback from the course instructor. All participants will have access to the recordings for an additional 30 days after the final course lecture.

  • Students Will Learn

    Students Will Learn

    • How to set up a studio and build a diverse income portfolio.
    • An awareness of the opportunities and challenges of a global art market.
    • To build relationships with galleries, institutions, and curators.
    • The essentials of copyright and IP to protect your livelihood and your work.
    • Selling online, from social media to NFTs.
  • Course Completion

    Course Completion

    For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as TBD IACET Continuing Education Units. *

    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.

    *As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.