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Now more than ever, art business has shifted from a landscape built on a legacy to one accelerated by cutting-edge technology and next-gen business practices.  Sotheby’s auction house has emerged from its long-standing status as the world’s largest and oldest art business to also be a leader in digital advancement.  In recent years Sotheby’s Institute has correspondingly introduced new areas of academic inquiry, from a program in Art Logistics to electives in technology and online courses on blockchain and NFTs.

Each year, we ask incoming graduate students what sector they intend to pursue after their studies at Sotheby’s Institute and we’ve seen a growing interest in entrepreneurship; over 40% of this year’s class self-identify as future entrepreneurs. It is to support these up-and-coming disruptors, innovators, and change-makers of the art world that Sotheby’s Institute is establishing a new resource center for our students and alumni entrepreneurs: the Enterprise Studio.

The Enterprise Studio will be both a global idea and a physical space in New York and London.  All students in the Master's Programs will be able to attend workshops and networking events in both locations and online that will address design-thinking, venture funding, and other start-up concepts. These Enterprise Studio activities will be crafted in parallel with the business training that all students receive as part of the MA curricula, allowing students to complement their academic studies with additional entrepreneurial insight and skills.

Students who intend to launch a business shortly after their studies may participate in our annual Enterprise Studio Competition – The Podium.  The students accepted each year will be supported as they develop their business idea over the course of the academic year, with close access to mentors who will advise them as they shape their plans from ideation to execution.

The winning team of The Podium will become Enterprise Studio Fellows for one year, receiving significant support to grow their business:

  • 1 year of gratis office and event space in NYC or London, from which to base and launch their start-up
  • £30,000 / $40,000 seed funding
  • Mentor support
  • Industry and investment introductions

The Enterprise Studio launches in New York and London on January 28, 2022 an open call for interested students and the first event will take place, a panel with recent entrepreneurial alums and industry experts: Jacquelyn García Vadnais, CEO of Arte Azulejo Group; Vishal Kumar, Founder of Alice Camera; Margarita Kiryushkina and Jessica Tatievski, Founders, Neue Projects.

If you are an entrepreneurial alumnus/a with a story to share with the community or would like to learn how you can be involved, please contact us.  All alumni, student, and public inquiries can be directed to