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Event Information

Date and time: Friday, November 18, 12:00 PM EST / 5:00 PM GMT

LOCATION: the hybrid event will take place simultaneously at London and New York campuses, and online.
Enterprise Studio participants are invited to a workshop exploring the iterative process of pursuing customer discovery.

About this event

Admitted participants can enroll on the Enterprise Studio workshops which will be conducted in a hybrid in-person/online approach. The workshops will be held in person on campuses in New York City and London, and accessible via Zoom for participants who cannot attend in person.

The "Competition is For Losers" workshop covers the following:

  • Why Being a Snowflake is the Goal!
  • Customer Discovery: How to craft questions that lead to insight
  • Design Thinking: empathic and human-centered design

This workshop will introduce participants to the iterative process of pursuing customer discovery through designing questions, direct interactions, and feedback from the target customer. Taking those insights, refining them, and improving them. Ultimately, this process leads to the formation of a "prototype" or beta product. This process has been successfully applied to the creation of interactive installations in museums along with everyday products. Participants will leave with a process designed to help them refine and target a product offering that people will respond to, pay for, and upon which a company can be built.

If you want to enroll in the workshops, please complete this short form by Wednesday, November 16, 2022.

If you have any other questions, get in touch with our team at

About the Enterprise Studio

The Enterprise Studio exists to foster and support a community of innovators in the art and creative industries through the combination of workshops, 1:1 mentoring, and access to industry experts. The Enterprise Studio was born out of a need and demand to infuse the Sotheby's Institute of Art graduate art professional program with best practices. The Enterprise Studio is both local and global. We support SIA students and alums worldwide and are anchored in two leading art and entrepreneurial centers, New York & London. Our Sotheby's Institute graduates have started leading art-technology companies, crypto-focused art companies, cutting-edge galleries, data-centric art companies, and leading not-for-profits.

The Gavel Prize consists of the following:

  • The Award of a prize of seed capital of up to $40,000
  • One year of start-up space for your project team in New York or London
  • Dedicated mentor support for the first year of the business launch process
  •  Industry and investment introductions tailored to the winner's business proposal

Length of the program:
October 2022 - May 2023

Who can participate:
Current MA students from New York and London Campuses, Hybrid students, and recent alums.