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Date and time: Wednesday, May 8, 2024. 6:00 PM – 8:00 PM GMT

LOCATION: Sotheby's Institute of Art, 30 Bedford Square, London, WC1B 3EE

Sotheby's Institute of Art invites you to celebrate the launch of Dr Federica Carlotto’s book, Luxury Brand and Art Collaborations.

Over the past two decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance, becoming one of the most engaging ways for luxury brands to connect with their audiences. Are art collaborations just a business strategy for luxury brands to counterbalance their volume issue and elevate their offerings, or do they reflect a much deeper evolution in the way we consume objects, contents, and ideas?

Join Federica Carlotto, in conversation with Jeffrey Boloten, Director of SIA Art Business and Enterprise Programs, unpacking this exciting phenomenon in its social and cultural roots and implications for consumption.

The discussion will be followed by a drinks reception.

Limited Capacity, please RSVP

Dr Federica Carlotto is the Programme Director of the Master in Luxury Business at Sotheby’s Institute of Art and a social anthropologist specialised in luxury, fashion and other cultural and creative industries. By applying the lens of human science to markets, trends and brands, Federica delves into the thick layers of meaning behind consumer behaviour, producing strategic business intelligence for companies and consultancies. Federica has appeared as a speaker at conferences and panels in Europe, UK, Australia, Canada, and Japan on luxury trends, place and heritage branding, and cross-cultural aspects of fashion. Her research outputs have been published in conference proceedings, peer-reviewed journals and edited books.