Close Request Information

Introduction to Art Business

New York
Early Booking Rate

Introduction to Art Business

In this overarching course, participants will discover who makes the wheels turn in the international art industry through classroom lectures, guest speaker appearances, and visits to the key art business places.

The pillars of the art ecosystem -galleries, auction houses and museums- are explored one by one as their inner workings are revealed. Further learning includes discovering both established art markets and emerging art markets alike but also being introduced to legal, ethical and management concepts pertaining global art business practice, with a particular emphasis on the international auction house system.

Participants will gain practical skills connected to art business, including accessing and analyzing art market data to evaluating market value for art works across key sectors. The radical impact of technological advances on the art market is studied through an examination of case studies of some of the most innovative initiatives in the industry. Branding and marketing concepts are introduced by professional marketing entrepreneurs while other essential art market roles (e.g., art advisor, curator, gallerist, collector, journalist, art fund manager, etc.) and potential careers paths are also discussed.

Deadline to Register: May 6

  • Price
    Early Booking Rate
    if registered by March 20, 2024.
  • Register
  • Date
    Summer | May 20 - 24
  • Time
    10am – 4pm EST
  • Duration
    5 Days
  • Location
    New York
  • Topics
    • Art Business,
    • Specializations & Skills
  • Language
  • Contact Admissions

Learning Outcomes

  • Identify the key players in the art ecosystem, from artists and curators to dealers and auction house professionals.

  • Understand the variety of career trajectories within the art world and what it means to be an art world professional, as explained by leading experts in the field.

  • Navigate confidently the art landscape in New York by exploring venues and neighborhoods of art commerce activity.

  • Obtain the knowledge to read and analyze the most relevant art market reports.


Maria Sancho-Arroyo

Adjunct Faculty, MA Art Business, New York and Online Premier

Maria brings over 25 years of international experience in the art world, first at museums – National Museum of Catalan Art, MNAC, in Barcelona and at the Louvre in Paris- then at Sotheby’s Auction House in London. During her time at Sotheby’s, she gained experience in all aspects of the auction world with a focus on business and client development. She has participated in numerous auctions and worked closely with all Sotheby’s European offices.

Read More

Sample Schedule

More Information

  • Sample Topics

    Sample Topics

    • The Global Art Market Today
    • Key Art Market Players
    • Analyzing Art Market Data
    • Museums and Institutions
    • The Future of the Art Market
  • Course Completion

    Course Completion

    Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

    Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 past participants around the globe who hold top positions at renowned art organizations.

  • Requirements


    English Language Requirement
    Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English. It is recommended that participants have the equivalent level of IELTS score of 6.0 /TOEFL score of 78 IBT, however evidence of test scores is not required to register.

    Age Requirement
    Courses are open to participants 18 years of age or older, however, we prefer that students have a bachelor’s degree or equivalent experience to be able to properly engage in the course.

    For more information, please see our Terms and Conditions.