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Digital Strategies in the Art World

New York

Digital Strategies in the Art World

A discounted tuition rate is available for individuals who are interested to enroll in two or more Sotheby’s Institute of Art In-Person Professional Courses within the same term. Contact our admissions team at for more information and a discount code.

This course introduces the use of AI, blockchain, and metaverse technologies to art businesses and museums for online sales and engagement.

With the global transition to online business during the COVID-19 pandemic, and continued innovations in fields such as AI, blockchain, and the metaverse, art businesses and museums alike are searching for ways to innovate and leverage these technologies to drive sales and engagement. This course explores how technology drives innovation in the contemporary art market, covering various topics such as digital art history, blockchain technology and NFTs, artificial intelligence, and the metaverse. Students will examine the impact of technology on the art world and how various players and institutions utilise it, such as artists, collectors, galleries, museums, art fairs, and auction houses.

Deadline to Register: February 9

  • Price
    You may select your preferred local currency as the payment option.

    Enroll in 2 or more In-Person Professional Courses within the same term for a discounted rate, contact admissions for a discount code.
  • Register
  • Date
    Spring | February 23 - 24
  • Time
    10am – 4pm EST
  • Duration
    2 Days
  • Location
    New York
  • Topics
    • Art Business,
    • Specializations & Skills
  • Language
  • Contact Admissions

Learning Outcomes

  • To comprehend recent developments in the art world from the use of digital technologies.

  • To understand how to utilize cutting-edge technologies such as blockchain, AI, VR, AR, and NFTs in client engagement and communication strategies.

  • To identify and be prepared to engage with upcoming new technologies.


Gigi Grussing

Course Leader, New York

Gigi Grussing has led digital and social media marketing for NYC-based companies in the food and beverage sector for the past nine years, prior to which she practiced law for ten years in San Francisco and the Silicon Valley. She earned certification by Volunteer Lawyers for the Arts in New York as a mediator for arts-related disputes and has worked as an in-office volunteer at VLA, reviewing artist applications for legal help.

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Sample Schedule

More Information

  • Sample Topics

    Sample Topics

    • Sales Channels in the Burgeoning Online Space 
    • Opportunities for Innovation Using New Technologies  
    • Future Developments in the Digital Art World 
    • The Successful Use of Social Media Platforms in the Art World
    • AI Tools for the Art Market
    • The Rise of Online Viewing Rooms
  • Course Completion

    Course Completion

    Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

    Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.

  • Requirements


    We highly encourage participants with at least 3 years of post-graduate work experience for a smooth and successful course experience.

    English Language Requirement

    Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English.

    Age Requirement

    Courses are open to participants 18 years of age or older.

    For more information, please see our Terms and Conditions.