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Digital Strategies in the Art World

New Course

Digital Strategies in the Art World

This course introduces the use of AI, blockchain, and metaverse technologies to art businesses and museums for online sales and engagement.

With the global transition to online business during the COVID-19 pandemic, and continued innovations in fields such as AI, blockchain, and the metaverse, art businesses and museums alike are searching for ways to innovate and leverage these technologies to drive sales and engagement. This course will act as a practical introduction to these technologies, how key art world players are using them successfully, and how they will continue to develop in the future. Participants will gain insight into sector-specific digital tools such as the blockchain, Online Viewing Rooms, Social Media Platforms, NFT marketplaces, AI tools, Augmented Reality technology, and more.

Looking at the NFT revolution, alumna Ilgi Evecan believes “the potential of NFTs in general is immense not just in art, but in many integral parts of people’s lives.” Evecan notes that recent blockchain technology has “opened new possibilities by bringing in the concept of scarcity with verifiable ownership recognized universally.”

  • Price
    Early Booking Rate
    If registered by April 19
  • Register
  • Date
    June 12, 2023 – June 13, 2023
  • Duration
    2 Days
  • Location
  • Topics
    • Art Business,
    • Specializations & Skills
  • Language
  • Contact Admissions

Learning Outcomes

  • To comprehend recent developments in the art world from the use of digital technologies.

  • To understand how to utilize cutting-edge technologies such as blockchain, AI, VR, AR, and NFTs in client engagement and communication strategies.

  • To identify and be prepared to engage with upcoming new technologies.

More Information

  • Sample Topics

    Sample Topics

    • Sales Channels in the Burgeoning Online Space 
    • Opportunities for Innovation Using New Technologies  
    • Future Developments in the Digital Art World 
  • Course Completion

    Course Completion

    Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

  • Requirements


    English Language Requirement

    Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English.

    Age Requirement

    Courses are open to participants 18 years of age or older.

    For more information, please see our Terms and Conditions.

  • Emerging Career Prospects in the NFT Market

    Emerging Career Prospects in the NFT Market

    After Beeple’s ‘Everydays: The First 5000 Days’, sold for $69 million at auction in 2021, everyone was left asking the same question: are NFTs a fad or are they here to stay? Two years on, we have our answer. Sotheby’s launched its metaverse, NFT-only galleries are opening, and these digital tokens are beginning to inform the strategies of major institutions, including the British Museum. As every corner of the art world engages with NFTs, there are career opportunities on offer in this exciting new space.