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Digital Strategies in the Art World

New Course

Digital Strategies in the Art World

A discounted tuition rate is available for individuals who are interested to enroll in two or more Sotheby’s Institute of Art In-Person Professional Courses within the same term. Contact our admissions team at for more information and a discount code.

This course introduces the use of AI, blockchain, and metaverse technologies to art businesses and museums for commercial and critical success.

With the global transition to online business during the COVID-19 pandemic, and continued innovations in fields such as AI, blockchain, and the metaverse, art businesses and museums alike are searching for ways to innovate and leverage these technologies to drive sales and engagement. This course will act as a practical introduction to these technologies, how key art world players are using them successfully, and how they are shaping new ways to create, curate and engage with art. Participants will gain insight into sector-specific digital tools such as metaverse experiences, social media for web3, NFT marketplaces, AI platforms, and more.

Looking at the NFT revolution, alumna Ilgi Evecan believes “the potential of NFTs in general is immense not just in art, but in many integral parts of people’s lives.” Evecan notes that recent blockchain technology has “opened new possibilities by bringing in the concept of scarcity with verifiable ownership recognized universally.”

  • Price
    Enroll in 2 or more In-Person Professional Courses within the same term for a discounted rate, contact admissions for a discount code.
  • Register
  • Date
    Fall | October 23 - 24
  • Time
    10am – 4pm GMT
  • Duration
    2 Days
  • Location
  • Topics
    • Art Business,
    • Specializations & Skills
  • Language
  • Contact Admissions

Learning Outcomes

  • To comprehend recent developments in the art world from the use of digital technologies.

  • To understand how to utilize cutting-edge technologies such as blockchain, AI, VR, AR, and NFTs in client engagement and communication strategies.

  • To identify and be prepared to engage with upcoming new technologies.


Leo Crane

Course Leader, Online Summer Intensives and Study Abroad Summer Program, Entrepreneur Pathway

Leo Crane is a producer, artist and educator. For 25 years, he has bridged physical and digital industries, founding three creative studios and, in 2024, establishing the AI Film Academy. Throughout his career, he has forged long-standing relationships with cultural institutions, including V&A and Sotheby’s Institute, where he leads courses in art and art business, as well as Animate Projects, where he serves on the board.

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Sample Schedule

More Information

  • Sample Topics

    Sample Topics

    • Sales Channels in the Burgeoning Online Space 
    • Opportunities for Innovation Using New Technologies  
    • Future Developments in the Digital Art World 
    • The Successful Use of Social Media Platforms in the Art World
    • AI Tools for the Art Market
    • The Rise of Online Viewing Rooms
  • Course Completion

    Course Completion

    Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

    Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.

  • Requirements


    We highly encourage participants with at least 3 years of post-graduate work experience for a smooth and successful course experience.

    English Language Requirement

    Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English.

    Age Requirement

    Courses are open to participants 18 years of age or older.

    For more information, please see our Terms and Conditions.