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Art Business


Art Business

A discounted rate is available for individuals who wish to participate in both the 12-week Art Business and Art History courses this fall. Contact our admissions team at for more information and a discount code to use on our registration form.

This intensive 12-week semester course takes place 2 days each week and is designed to demystify the art industry by introducing course participants to its key players, its infrastructure, and its vast cultural and economic history.

Course participants will examine established art markets in the developed world and emerging art markets in the developing world, together with legal and management issues related to global art business practice, with a particular emphasis on the international auction house system. Designed to encourage the kind of entrepreneurial thinking on which the art world thrives, the course culminates in a final project in which students develop a new art business and pitch it to investors.

The course prepares students for a wide range of careers in the art world, both commercial and not-for-profit sectors, or for further study on one of our postgraduate programs. Practical skills gained include connected to accessing and analysing art market data, and to evaluating market value for art works across key sectors. Students are introduced to contemporary management models for commercial and non-commercial practices through theory, case studies and practical work. Branding and marketing issues are explored, and essential art market professional roles (e.g., art advisor, curator, gallerist, collector, journalist, art fund manager, etc.) are investigated, together with innovative new art business models, including online initiatives. Through lectures, seminars and visits, students witness first-hand what it takes to make a business successful in today’s art market.

Orientation: 9am GMT, September 16
Reading Week: 28 October – 1 November

*Please be advised, the timings may vary based on the day’s schedule, however sessions will conclude no later than 5:30pm.

Deadline to Register: September 2

  • Price
    You may select your preferred local currency as the payment option.

    A discounted rate is available for individuals who wish to participate in both the 12-week Art Business and Art History courses this fall. Contact our admissions team at for more information and a discount code to use on our registration form.
  • Register
  • Date
    Fall | September 16 - December 13
  • Time
    10:30am – 4:30pm GMT, Tuesday and Wednesday*
  • Duration
    12 Weeks
  • Location
  • Topics
    • Art Business
  • Language
  • Contact Admissions


  • Daily lectures from leading industry professionals

  • An extensive range of visits including Sotheby’s Auction House and leading art fairs

  • Develop the required skills to create innovative art world enterprises

  • Develop a new art business and pitch it to investors


Jeffrey Boloten

Director of Art Business and Enterprise Programs, London

Jeffrey Boloten is Co-Founder and Managing Director of ArtInsight Ltd., the education partner of art market research firm, ArtTactic. He was a director with several leading international publishers, including Penguin Books, and has held posts at the Tate and as General Manager of a London art college. Boloten is a frequent speaker and lecturer at international art fairs and conferences on topics including the global art market, photography market, and art investment markets. He is a Founding Member of PAIAM, Professional Advisors to the International Art Market, and a member of the Advisory Board for the inaugural Photo Shanghai Art Fair.

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Sample Schedule

More Information

  • Course Combinations

    Course Combinations

    A discounted rate is available for individuals who wish to participate in both the Art Business and Modern and Contemporary Art courses this fall. Contact our admissions team at for more information and a discount code to use on our registration form.

  • Requirements


    English Language Requirement
    Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English. It is recommended that participants have the equivalent level of IELTS score of 6.0 /TOEFL score of 78 IBT, however evidence of test scores is not required to register.

    Age Requirement
    Courses are open to participants 18 years of age or older, however, we prefer that students have a bachelor’s degree or equivalent experience to be able to properly engage in the course .

    For more information, please see our Terms and Conditions.

  • Sample Topics

    Sample Topics

    • Art World Institutions: Auction Houses, Galleries, Art Fairs, and Museums
    • The Global Art World: Developing vs. Established Markets
    • Entrepreneurship in the Arts: Developing a Unique Value Proposition for the Art World
  • Students Will Learn

    Students Will Learn

    • To identify the rise and sustaining influence of art fairs, auctions and art object dealing, from the eighteenth century to date, as an art market imperative.
    • To recognise and understand the role and influence of different management functions, including research and development, feasibility, project planning, financial planning and human resource strategy.
    • To recognize the relationship between management strategy and legal imperatives, in international art market, business and management contexts.
    • To define a number of negotiation issues, including the legal directives encountered in the execution of business and professional activities of the international art market, identify, distinguish between and use a range of specialized communication techniques, take an active role in the selection and execution of appropriate communications activity within an organizational framework.
    • To research and evaluate data relating to the established art market, and to a number of emerging global art markets.
    • To understand theory and be able to think independently about global art market legal and management issues, at a foundation level, analyse empirical data and discuss it within a historical and contextual framework.
  • Course Completion

    Course Completion

    Course participants take away in-depth and valuable insight into the current and future art world, to be sufficiently prepared for a wide-ranging career within the art industry. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

    Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.

  • Book a Consultation

    Book a Consultation

    We encourage interested individuals to book a consultation time with the course leader, Jeffrey Boloten, to learn more about this course and the student experience.

    Please use this link to book a consultation time via phone or video call.