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The Details
  • Course Dates & Fees

    Course Dates & Fees

    September 22 - November 2, 2021
    Tuition includes six weeks of instructor guidance and an additional 90 days to review the course at your leisure.
    We offer this online course throughout the year with sessions starting approximately every four months. Contact us for more information.
  • Getting Started & How It Works

    Getting Started & How It Works

    SIA Online Community, our learning and networking space, opens two weeks before the course begins. This space provides an opportunity to familiarize yourself with the learning platform and introduce yourself to fellow students from around the world.
    Visit our How It Works page to learn more about the online learning experience.
  • Sample Topics

    Sample Topics

    Week 1: Introduction: How should art writing be?

    • A discussion of the various genres and professional contexts of art writing

    • Reader expectations of each genre

    Week 2: Writing well: Mechanics, structure, and organization

    • An introduction to techniques that will bring strength and clarity to sentences and paragraphs

    • How to structure arguments for maximum impact

    Week 3: Attention: How language structures seeing

    • An overview of methods of formal analysis

    • How they apply to exhibition reviews, long-form essays, and artists’ writings

    Week 4: Style: Say what you mean and mean what you say

    • A debate on the controversial difference between specialized art vocabularies and obscure art jargon

    • Methods for finding and refining your own voice

    Week 5: Discourse: History, theory, and methods

    • An analysis of key methodologies, from critical theory to psychoanalysis, that have defined art’s history as a specialized field of knowledge

    Week 6: Personal and Professional Practices: From creative blocks to pitching ideas

    • A workshop-style module on the daily practice of writing

    • Dealing with creative blocks

    • Ways of expanding an idea into creative formats

  • Faculty


    Media Farzin, Adjunct Faculty, Online and Summer Institute, New York
    M.A., Modern Art/Curatorial Studies, Columbia University; B.F.A., Painting, Tehran University
    Media Farzin is a New York-based art historian, curator, and critic whose writings have appeared in Art Agenda, Artforum, Bidoun, Canvas, and Frieze among others. She served as a curatorial assistant for the Gilbert and Lila Silverman Fluxus Collection from 2006 to 2010 and examples of her curatorial work include Turning Points (Neiman Gallery, 2004), and Fluxus Scores and Instructions (Museum of Contemporary Art Roskilde, 2008). An ongoing collaborative project with artist Alessandro Balteo Yazbeck, on cultural diplomacy and its modernist artifacts, has been exhibited at numerous venues in the U.S. and Europe, including the 2019 Everything is Connected at the Met Breuer. She also teaches in the M.F.A. Fine Arts program at the School of Visual Arts, New York.
  • Course Completion

    Course Completion

    For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 2.2 IACET Continuing Education Units. *
    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.
    *As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.
  • Register


    Click here to register.
    This course is listed under the Premier Course option in the online application. Premier Online Courses are open to anyone 18 years of age and older. Registration takes approximately 5 minutes to complete.
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