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  • Course Dates And Fees / 课程日期和费用

    Course Dates And Fees / 课程日期和费用

    3月15日-4月25日
    $2100
  • Faculty / 课程师资

    Faculty / 课程师资

    Maria Sancho-Arroyo
    Adjunct Faculty, MA, New York and Online Premier
    苏富比艺术学院纽约校区艺术商业硕士课程及在线高级课程讲师
    Maria brings over 25 years of international experience in the art world, first at museums – National Museum of Catalan Art, MNAC, in Barcelona and at the Louvre in Paris- then at Sotheby’s Auction House in London. During her time at Sotheby’s, she gained experience in all aspects of the auction world with a focus on business and client development. She has participated in numerous auctions and worked closely with all Sotheby’s European offices. Maria has given lectures on art market trends at the London and New York Sotheby’s Institute and is a regular contributor to the “Giornale dell’Arte”, the Italian edition of the Art newspaper. She is involved with art charitable organizations and is the co-chair of ArtTable DC chapter since June 2019.
    玛丽亚老师在艺术界长期深耕,拥有超过25年的国际行业经验。她起初在博物馆(巴塞罗那的加泰罗尼亚国家艺术博物馆(MNAC)和巴黎的卢浮宫)工作,后来加入了伦敦的苏富比拍卖行。在苏富比工作期间,她收获了拍卖界各领域的工作经验,尤其擅长业务和客户拓展。她参加过数场拍卖会,并与苏富比的所有欧洲办事处保持紧密合作的关系。玛丽亚曾在苏富比艺术学院的伦敦和纽约校区就艺术市场趋势主题进行授课,并定期为意大利版的艺术资讯 "Giornale dell'Arte "撰稿。与此同时,她投身于艺术慈善组织,并从20196月起担任ArtTable DC分会的联合主席。


     
  • Sample Schedule / 课程示例

    Sample Schedule / 课程示例


    • Week 1: Learn about the history of art auctions, key terminology and bidding methods, global markets, and the role of the auctioneer.

    • Week 2: Explore tips for pricing and selling while examining the role of the specialist.

    • Week 3: Understand the process of buying at auction, including a look at the importance of art lawyers and contracts.

    • Week 4: Examine the role internet and technology plays in the future of auction models and digital markets.

    • Week 5: Marketing Western Modern Art in Asia.

    • Week 6: Consolidation and Internationalization of Asian Modern Art.


    课程示例



    • 第一周:了解艺术品拍卖的历史、重要术语和竞价方法、全球市场以及拍卖师的角色。

    • 第二周:探索定价和销售的技巧同时研究专家这一角色在其中发挥的作用。

    • 第三周:了解在拍卖会上购买艺术品的过程,包括明确艺术律师和交易合同的重要性。

    • 第四周:研究互联网和技术在未来拍卖模式和数字市场中的作用。

    • 第五周:西方现代艺术的亚洲市场学。

    • 第六周:亚洲现代艺术的整合与国际化。

  • Students Will Learn / 学员们将学会

    Students Will Learn / 学员们将学会


    • To evaluate the opportunities, challenges, and risks posed by buying and selling artwork at auction.

    • To analyze and evaluate published auction results.

    • To identify and describe how values are ascribed and prices are determined for works of art sold at auction.

    • To recognize the legal, financial and technical aspects involved in buying and selling works of art at auction.

    • To assess the changes introduced by e-commerce and evaluate how digital platforms are transforming the auction business.


    学员们将学会

    • 评估在拍卖会上购买和出售艺术品所带来的机会、挑战和风险。

    • 分析和评价已公布的拍卖结果。

    • 识别并描述拍卖艺术品的价值归属和定价方式。

    • 认识到在拍卖会上购买和出售艺术品所涉及的法律、财务和技术问题。

    • 评估电子商务带来的变化,并评价数字平台是如何改变拍卖业务的。

  • Certificate Of Completion / 结业

    Certificate Of Completion / 结业

    For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 2.3 IACET Continuing Education Units. *
    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.
    *As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.
    结业
    成功完成本课程后,您将获得由苏富比艺术学院认证颁发的结业证书,以及2.3IACET继续教育学分。*
    你可以在包括领英等多个社交媒体平台上分享你的电子证书。通过课程的结业条件由每个导师在课程大纲中明确要求,至少包括定期、认真地参与线上活动和及时提交指定的论文或项目。
    *作为IACET认证机构,苏富比艺术学院为其符合ANSI/IACET继续教育和培训标准的学习活动提供IACET继续教育学分。
  • Register / 注册报名

    Register / 注册报名

    Click here to register.
    Questions? Contact us at Yinyu Sun: sunyy3@sem.tsinghua.edu.cn.
    如有疑问,请通过 Yinyu Sun: sunyy3@sem.tsinghua.edu.cn 联系我们。