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The Details
  • Course Dates & Fees

    Course Dates & Fees

    March 9 - April 5, 2022
    $1,115 ($1,000 if registered by January 26, 2022)
    Tuition includes four weeks of instructor guidance and an additional 90 days to review the course at your leisure.
    We offer this online course throughout the year with sessions starting approximately every four months. Contact us for more information.
    This course is offered in both English and Spanish, in partnership with Centro. For more information on the Spanish-language course, please click here.
  • Getting Started & How It Works

    Getting Started & How It Works

    SIA Online Community, our learning and networking space, opens two weeks before the course begins. This space provides an opportunity to familiarize yourself with the learning platform and introduce yourself to fellow students from around the world.
    Visit our How It Works page to learn more about the online learning experience.
  • Sample Topics

    Sample Topics

    Week 1: An Overview of Art Auctions

    • A brief history of art auctions

    • The key terminology and concepts associated with art auctions

    • Understanding different ways of bidding

    • Global and regional markets

    • Who’s who in the saleroom: the auctioneer

    • Auction House interview

    Week 2: Inside the Auction House

    • Selling the sale: tips for buyers and sellers

    • Attracting consignments: sourcing and the famous 3 D’s

    • Pricing: authenticity and other factors that determine price

    • Understanding reserves

    • Inside the catalogue

    • At the preview

    • Who’s who behind the scenes: the specialist

    • Auction House interview

    Week 3: Understanding the Art of the Sale

    • Buyer premiums and vendor commissions

    • Guarantees, irrevocable bids, & hammer share

    • Art as an asset class: loans

    • Who’s who with the contracts: the art lawyer

    • Auction House interview

    Week 4:  The Internet Revolution

    • Benefits and challenges of the online revolution: what is the future?

    • Different models: buying online at traditional sales

    • New companies: buying online only

    • New technologies: blockchain

    • Who’s who online: the digital market

    • Auction House interview

  • Faculty


    Maria Sancho-ArroyoAdjunct Faculty, MA Art Business & Online
    Maria brings over 25 years of international experience in the art world, first at museums – National Museum of Catalan Art, MNAC, in Barcelona and at the Louvre in Paris- then at Sotheby’s Auction House in London. During her time at Sotheby’s, she gained experience in all aspects of the auction world with a focus on business and client development. She has participated in numerous auctions and worked closely with all Sotheby’s European offices. Maria has given lectures on art market trends at the London Sotheby’s Institute and is a regular contributor to the “Giornale dell’Arte”, the Italian edition of the Art Newspaper. She is involved with charitable organizations and has contributed to the development of the Palazzo Strozzi foundation in Florence (Italy) by organizing fundraising events in London. Maria is fluent in Spanish, Italian, French and English and is currently teaching the Auction Business course within the MA in Art Business.
  • Certificate Of Completion

    Certificate Of Completion

    For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 4.6 IACET Continuing Education Units. *
    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.
    *As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.
  • Register


    Click here to register.
    This course is listed under the Premier Course option in the online application. Premier Online Courses are open to anyone 18 years of age and older. Registration takes approximately 5 minutes to complete.
    View Terms and Conditions
    Questions? Contact us at

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