Designed to build knowledge of Old Masters and contemporary art alike, each week evaluates how newer artists garner prestige, and how newsworthy sales drive the market internationally.
Course materials also analyze the art market from a current viewpoint and trace the market’s historical roots, providing an in-depth picture of how today’s market came into being. Beyond considering the importance of the substantial amounts of money involved in the dealing of art, this course also allows students to carefully consider the challenges, risks, and opportunities inherent in the market.
Dr. Giovanni Aloi is an art historian specializing in the history and theory of photography, representation of nature, and everyday objects in art. He has published with Columbia University Press, Phaidon, Laurence King, and Prestel and has been appointed co-editor of the University of Minnesota series Art after Nature. Since 2006, Dr. Aloi has been the Editor in Chief of Antennae: The Journal of Nature in Visual Culture. He is a radio contributor and a regular public speaker at the Art Institute of Chicago and Tate Galleries in London. He has co-curated exhibits, including photography, digital, and time-based media. Aloi is a faculty at the School of the Art Institute of Chicago and Sotheby’s Institute of Art New York where he lectures on the history of the art market and collecting.Read More
Week 1: Understand art market basics, including the size and composition of the global art market.
Week 2: Look at various sales channels, from primary and secondary markets to auctions and new markets.
Week 3: Examine the demand and consumption of art.
Week 4: Learn about validation processes in key art institutions.
Week 5: Discuss the role of artists in the market and their rights and protections.
Week 6: Explore the opportunities, challenges, and risks in the art market.
This flexible online course is delivered in weekly modules consisting of recorded lectures, instructor-guided discussion boards, and supplementary resources. The course will include a final project with personalized feedback from the course instructor. All participants will have read-only access to the course materials for an additional 90 days after the course end date.
For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 2.3 IACET Continuing Education Units. *
Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.
*As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.