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The Details
  • Course Dates & Fees

    Course Dates & Fees

    March 9, 14, 16, 21, 23

    1 p.m. EST / 6 p.m. GMT
    Course Fee: $875
  • How It Works

    How It Works

    Our live online courses are designed to enrich and deepen your understanding of a specific art world subject in an accelerated and dynamic format. The courses are ideal for undergraduates, career changers, art professionals, and art lovers seeking to learn more about art and cultural history or to acquire specific knowledge/skills.
    Led by art professionals drawn from our global faculty, these courses provide participants with expert insight and practical skills through a combination of livestreamed lectures and group discussion. Course materials and lecture recordings can be accessed 24 hours a day, seven days a week, via Sotheby’s Institute’s learning platform – Canvas. Canvas is an intuitive, self-contained environment that requires no additional software.
    Once you successfully complete the course, you will receive a verified Certificate of Completion from Sotheby’s Institute of Art. Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn.
  • Faculty


    Paco Barragán, Course Leader. Ph.D., M.A., University of Salamanca; B.A.; Radboud University. Dr. Paco Barragán is an art historian, art theorist and curator specializing in the history of art fairs and biennials. He has published among others with UCLA Press, Palgrave-McMillan, Kerber Verlag, SKIRA and Charta. Between 2015 and 2017 he was the Head of Visual Arts of Cultural Arts Centre Matucana 100 in Santiago de Chile. Between 2006 and 2008 he was artistic director and curator respectively of the art fairs CIRCA Puerto Rico and PhotoMiami. In 2005 he was co-curator of the International Biennale of Contemporary Art (IBCA) in Prague and in 2016 he was co-curator of Toronto Nuit Blanche. He has curated 91 exhibitions. Some of the books he has authored are The Art to Come (Subastas Siglo XXI, 2002), The Art Fair Age (Charta, 2008), and From Roman Feria to Global Art Fair, From Olympia Festival to Neo-liberal Biennial: On the 'Biennialization' of Art Fairs and the 'Fairization' of Biennials (Artpulse Editions, 2020). His essay "Neo-modernism, Neo-biennalism, Neo-fairism" appeared in the reader A History of the Western Art Market: A Sourcebook of Writings on Artists, Dealers, and Markets (2017), published by the University of California Press.
    Llucià Homs, Course Leader. Director of Talking Galleries. Llucià Homs is a cultural consultant, curator and art dealer. After being a gallerist for 18 years, he founded Talking Galleries in 2011 in Barcelona. From 2011 to 2015 he was Director for the Promotion of Cultural Affairs at the Barcelona City Council and Director of La Virreina Centre de la Imatge. He co-founded LOOP Barcelona Fair and Festival in 2003, and was Managing Partner of La Fàbrica Barcelona (2009-2011). In 2016 he took over as Director of Talking Galleries and he combines this role with others, such as co-Director of the cultural management company Hänsel* i Gretel* and his weekly column on art market which is published by the Spanish newspaper La Vanguardia.
  • Sample Topics

    Sample Topics

    • The Art Fair: A Historical Perspective.

    • The Art Fair Ecosystem.

    • Art Fairs as Instruments of Soft Power in the Contemporary Art and Culture Landscape.

    • The Gallery and Collector’s Perspective: Planning your Fair Participation.

    • Looking Forward: The Future of Art Fairs in a (Post-)Pandemic Environment.

  • Learning Objectives

    Learning Objectives

    By the end of this course, students will be able to:

    • understand the complex origins and history of art fairs and their relevance in today’s art ecosystem.

    • recognize the typologies, hierarchy, and organization of art fairs.

    • evaluate how art fairs as market forces have become sophisticated instruments of city marketing in the 21st-century attention economy.

    • manage a specific bibliography about art fairs

  • Register


    Click here to register.

    Courses are open to anyone 18 years of age and older. Registration takes approximately 5 minutes to complete.
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