As the landscape for art expands, the contemporary art market’s unprecedented growth calls for a more in-depth look at the central role of the gallery.
This course explores the high stakes world of art galleries, integrating real-world examples with critical thinking around topics that shape the gallery business, including the increasingly integral role of art fairs. Running a Contemporary Gallery equips those considering a career in the field with practical knowledge of the day-to-day functioning and the strategic operations of a gallery, including managing artists and clients, preparing for and participating in art fairs, negotiating relationships with other players in the art market, and marketing through online channels.
What you will learn:
- An understanding of what a gallery does and how it runs.
- Insights into artistic programming and managing artists.
- A familiarity with the factors that drive sales and how to leverage them.