As the landscape for art expands, the contemporary art market’s unprecedented growth calls for a more in-depth look at the central role of the gallery. This course explores the high stakes world of art galleries, integrating real-world examples with critical thinking around topics that shape the gallery business. Running a Contemporary Gallery equips those considering a career in the field with practical knowledge of the day-to-day functioning and the strategic operations of a gallery, including managing artists and clients, preparing for and participating in art fairs, negotiating relationships with other players in the art market, and marketing through online channels.
This Premier Online Course features weekly recorded lectures and faculty-guided discussion boards to maximize flexibility and deliver an engaging and interactive digital experience.
Students will learn:
- To identify and define the role of a gallery within the art market.
- To identify and define how galleries operate, and to recognize the factors that impact success, such as artistic programming and artist management.
- To assess and analyze the opportunities and challenges faced by contemporary art galleries.