As the landscape for art expands, the contemporary art market’s unprecedented growth calls for a more in-depth look at the central role of the gallery.
This course explores the high-stakes world of art galleries, integrating real-world examples with critical thinking around topics that shape the gallery business, including the increasingly central role of art fairs. Running a Contemporary Gallery equips those considering a career in the field with practical knowledge of the day-to-day functioning and the strategic operations of a gallery, including managing artists and clients, preparing for and participating in art fairs, negotiating relationships with other players in the art market, and marketing through online channels.
You will learn:
- To understand the central, high-stakes world of art galleries, acquiring practical knowledge necessary for the expanding art market.
- To identify and define how galleries operate, and to recognize the factors that impact success, such as artistic programming and artist management.
- To assess and analyze the opportunities and challenges faced by contemporary art galleries.