From record-setting auctions, to celebrity artists, to the increasing presence of art fairs and galleries in major cities—today's fast-paced art world can be a challenge. Navigating Today's Art World: From Studio to Art Fairs defines the different institutions in both the commercial and nonprofit sectors of the global art infrastructure, and offers a deeper understanding of the methods and motivations that drive the business and viewership of art. This comprehensive review puts students on the right track to operate with increased expertise within the art world.
Ideal for those new to the business of art, or looking to make a career change, this six-week course acts as a foundational business course and provides the necessary groundwork for students to move on to more specialized courses.
Students will learn:
- To identify and define a broad range of characteristics of the current global art market.
- To recognize key players in the art world and define their functions within it.
- To compare the non-profit and commercial art worlds and define how they are connected.
- To compare and analyze the advantages and disadvantages of different art world models and networks.