Art as a Global Business: The Value of Art provides essential information about the systems, structures, and dynamics that drive the art market to reveal the key influencers and the legal context within which they operate. Designed to build knowledge of Old Masters and contemporary art alike, each week evaluates how newer artists garner prestige, and how newsworthy sales drive the market internationally. Course materials also analyze the art market from a current viewpoint and trace the market’s historical roots, providing an in-depth picture of how today’s market came into being. Beyond considering the importance of the substantial amounts of money involved in the dealing of art, this course also allows you to carefully consider the challenges, risks, and opportunities inherent in the market.
You will learn:
- To understand and analyze the history, systems, and dynamics that shape the global art market, from Old Masters to contemporary art.
- To critically evaluate the art market, identify the factors that drive key transactions, and understand the practices involved in buying and selling art.
- To recognize and assess the financial opportunities, legal challenges, and potential risks present in the global art market.