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Art as a Global Business: The Value of Art provides essential information about the systems, structures, and dynamics that drive the art market to reveal the key influencers and the legal context within which they operate. Designed to build knowledge of Old Masters and contemporary art alike, each week evaluates how newer artists garner prestige, and how newsworthy sales drive the market internationally. Course materials also analyze the art market from a current viewpoint and trace the market’s historical roots, providing an in-depth picture of how today’s market came into being. Beyond considering the importance of the substantial amounts of money involved in the dealing of art, this course also allows students to carefully consider the challenges, risks, and opportunities inherent in the market.

Students will learn:

  • To identify and describe the structure, history, and dynamics of the global art market.
  • To critically evaluate the art market and the practices involved in buying and selling art.
  • To recognize and assess the opportunities, challenges and risks present in the global art market.
The Details
  • Course Dates & Fees

    Course Dates & Fees

    October 28 - December 8, 2020
    Tuition includes six weeks of instructor guidance and an additional 90 days to review the course at your leisure.
    We offer this online course throughout the year with sessions starting approximately every four months. Contact us for more information.
  • Getting Started & How It Works

    Getting Started & How It Works

    SIA Online Community, our learning and networking space, opens two weeks before the course begins. This space provides an opportunity to familiarize yourself with the learning platform and introduce yourself to fellow students from around the world.
    Visit our How It Works page to learn more about the online learning experience.
  • Sample Topics

    Sample Topics

    Week 1: An Introduction to Collecting

    • Cabinets of Curiosities to Museums – The History of Collecting

    • Development of Museums and Contemporary Collecting Practices

    Week 2: Introduction to the Art Markets

    • Renaissance Patronage to Today – A History of the Market

    • Primary Market, Secondary Market, Auction Market, and New Markets

    Week 3: The Value of Art

    • What Makes Art Valuable

    • How are Market Values Established

    Week 4: Validation

    • Exploring the Networks of Institutions and Individuals that Shape the Market

    • Galleries, Museums, Auction Houses, Art Fairs, Dealers, and Publications

    Week 5: The Rise of Pop Art

    • Exploring the Rise of Pop Art

    • Art Consumption and Identity

    Week 6: Opportunities, Challenges, and Risks

    • Photography, Video, and Installation Art

    • Opportunities, Challenges, and Risks in the Art Market

  • Faculty


    Giovanni Aloi, Adjunct Faculty, Online and Summer Institute, New York
    Ph.D., M.A., Goldsmiths, University of London
    Dr. Giovanni Aloi is an art historian specializing in the history and theory of photography, representation of nature, and everyday objects in art. He has published with Columbia University Press, Phaidon, Laurence King, and Prestel and has been appointed co-editor of the University of Minnesota series Art after Nature. Since 2006, Dr. Aloi has been the Editor in Chief of Antennae: The Journal of Nature in Visual Culture. He is a radio contributor and a regular public speaker at the Art Institute of Chicago and Tate Galleries in London. He has co-curated exhibits, including photography, digital, and time-based media. Aloi is a faculty at the School of the Art Institute of Chicago and Sotheby’s Institute of Art New York where he lectures on the history of the art market and collecting.
  • Certificate Of Completion

    Certificate Of Completion

    For each course successfully completed, you receive a verified Certificate of Completion from Sotheby’s Institute of Art.
    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.
  • Enrollment & Contact Information

    Enrollment & Contact Information

    Enroll Today
    Online courses are open to anyone 18 years of age and older. Registration takes approximately 5 minutes to complete.
    Terms and Conditions
    For further information or course advisement, please contact:
    Hayley Black, Admissions Advisor
    Tel: 212-897-6644 or Request Information

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