Art as a Global Business: The Value of Art provides essential information about the systems, structures, and dynamics that drive the art market to reveal the key influencers and the legal context within which they operate. Designed to build knowledge of Old Masters and contemporary art alike, each week evaluates how newer artists garner prestige, and how newsworthy sales drive the market internationally. Course materials also analyze the art market from a current viewpoint and trace the market’s historical roots, providing an in-depth picture of how today’s market came into being. Beyond considering the importance of the substantial amounts of money involved in the dealing of art, this course also allows students to carefully consider the challenges, risks, and opportunities inherent in the market.
Students will learn:
- To identify and describe the structure, history, and dynamics of the global art market.
- To critically evaluate the art market and the practices involved in buying and selling art.
- To recognize and assess the opportunities, challenges and risks present in the global art market.