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Art as a Global Business: Dynamics of the Art Market reveals the networks, concepts, and specialized terminology of the often-secretive international art market and offers an introduction to the commercial structures through which art flows. Course discussions outline how these commercial structures relate to each other and analyze the people, institutions, and organizations that comprise art business. Lastly, by emphasizing the effects of pricing, value formation, and globalization on the art market, course lectures assist you in understanding and identifying the risks and challenges that contribute to the ever-changing nature of the commercial art market.

What you will learn:

  • Professional knowledge of the structure, size, and dynamics of the art market.
  • The analytical skills to critically evaluate the art market, both the mainstream art market as well as those of emerging and growth economies.
  • The facility and confidence to review the complexities surrounding the production, circulation, and endorsement of art.
  • The ability to compare and contrast the opportunities, challenges, and risks of the art market.
The Details
  • Course Dates

    Course Dates

    19 June - 30 July 2019
    6 weeks of instructor guidance

    We offer our online courses throughout the year with sessions starting every 4-6 weeks.
  • Faculty


    Francesca Bellini Joseph, Faculty, Online Courses
    MA, Sotheby's Institute of Art, London; BA, La Universidad de Los Andes

    Francesca Bellini-Joseph is a London-based art expert, collector and entrepreneur. Bellini-Joseph is a member of the Tate Museum’s Latin American Acquisition Committee, Tate Gold Patrons Ambassador and Patron of The Royal Academy of Arts. She is the founder of Portafolia Studio, a marketing and communications studio working directly with art institutions and businesses in Europe, the US and Latin America. Clients include Phillips (LDN/NYC), Kayne Griffin Corcoran (LA), Sicardi Gallery (Houston), and Flora Ars + Natura (Bogotá). A specialist in the Latin American art market, she has worked with ArtTactic and Frieze Art Fair.  Bellini-Joseph has contributed to various newspapers and magazines including The Financial Times and BBC World Services. Bellini-Joseph is a faculty member in the Department of Online Studies from Sotheby’s Institute since 2014 and is a guest lecturer at the Institute’s MA Art Business and Executive Education on the topics of The Latin American Art Market and Innovation in the Art Market, respectively.
  • Sample Topics

    Sample Topics

    Week 1: Introduction to the Art Market

    • The Composition of the Art Market

    • Size of the Art Market

    Week 2: Sales Channels

    • Primary and Secondary Market

    • Auction Market and New Markets

    Week 3: Consumption of Art

    • Collecting – Changing Patterns in Wealth

    • Conspicuous Consumption and Demand for Art

    Week 4: Validation Process

    • Institutional Endorsements: The Value of Art

    • Museum vs. Auction House

    Week 5: The Artist

    • Artist Markets

    • Trends: Rights and Protections Available to Artists

    Week 6: Opportunities Challenges and Risk in the art Market

    • Challenges and Risks in the Art Market

    • The Importance of Conservation

    • Market Insights – Industry Voices on the Outlook of the Art Market

  • Getting Started

    Getting Started

    SIA Online Community, our learning and networking space, opens two weeks before the course begins. This space provides an opportunity to familiarize yourself with the learning platform and introduce yourself to fellow students from around the world.
  • Course Fees And Enrollment

    Course Fees And Enrollment

    Tuition includes 6 weeks of instructor guidance and an additional 90 days to review the course at your leisure.

    Terms and Conditions

    Online courses are open to anyone 18 years of age and older. Registration takes approximately 5 minutes to complete.

    Enroll Today
  • Certificate Of Completion

    Certificate Of Completion

    For each course successfully completed, you receive a verified Certificate of Completion from Sotheby’s Institute of Art.

    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.
  • Contact Information

    Contact Information

    For further information or course advisement, please contact:
    Hayley Black, Admissions Advisor, Non-Degree Programs
    Tel: 212-897-6644 or Request Information

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