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Overview

Art as a Global Business: Dynamics of the Art Market reveals the networks, concepts, and specialized terminology of the often-secretive international art market and offers an introduction to the commercial structures through which art flows. Course discussions outline how these commercial structures relate to each other and analyze the people, institutions, and organizations that comprise art business. Lastly, by emphasizing the effects of pricing, value formation, and globalization on the art market, course lectures will assist you in understanding and identifying the risks and challenges that contribute to the ever-changing nature of the commercial art world.

You will learn:

  • To identify and describe the structure, size and dynamics of the global art market.
  • To evaluate and critique art market activities in mainstream, emerging, and growth economies.
  • To assess the complex relationships among key players in the art market as related to the production, circulation, and cultural endorsement of artworks.
  • To recognize the opportunities, challenges, and risks inherent in the global art market.
The Details
  • Course Dates & Fees

    Course Dates & Fees

    Summer 2020 dates coming soon.
    $1,485
    Tuition includes six weeks of instructor guidance and an additional 90 days to review the course at your leisure.
    We offer this online course throughout the year with sessions starting approximately every four months. Contact us for more information.
  • Getting Started & How It Works

    Getting Started & How It Works

    SIA Online Community, our learning and networking space, opens two weeks before the course begins. This space provides an opportunity to familiarize yourself with the learning platform and introduce yourself to fellow students from around the world.
    Visit our How It Works page to learn more about the online learning experience.
  • Sample Topics

    Sample Topics

    Week 1: Introduction to the Art Market

    • The Composition of the Art Market

    • Size of the Art Market


    Week 2: Sales Channels

    • Primary and Secondary Market

    • Auction Market and New Markets


    Week 3: Consumption of Art

    • Collecting – Changing Patterns in Wealth

    • Conspicuous Consumption and Demand for Art


    Week 4: Validation Process

    • Institutional Endorsements: The Value of Art

    • Museum vs. Auction House


    Week 5: The Artist

    • Artist Markets

    • Trends: Rights and Protections Available to Artists


    Week 6: Opportunities Challenges and Risk in the art Market

    • Challenges and Risks in the Art Market

    • The Importance of Conservation

    • Market Insights – Industry Voices on the Outlook of the Art Market

  • Faculty

    Faculty

    Francesca Bellini Joseph, Adjunct Faculty, Online
    M.A., Sotheby's Institute of Art, London; B.A., La Universidad de Los Andes
    Francesca Bellini-Joseph is a London-based art expert, collector, and entrepreneur. Bellini-Joseph is a member of the Tate Museum’s Latin American Acquisition Committee, Tate Gold Patrons Ambassador and Patron of The Royal Academy of Arts. She is the founder of Portafolia Studio, a marketing and communications studio working directly with art institutions and businesses in Europe, the U.S. and Latin America. Clients include Phillips (LDN/NYC), Kayne Griffin Corcoran (L.A.), Sicardi Gallery (Houston), and Flora Ars + Natura (Bogotá). A specialist in the Latin American art market, she has worked with ArtTactic and Frieze Art Fair.  Bellini-Joseph has contributed to various newspapers and magazines including The Financial Times and BBC World Services. Bellini-Joseph is a guest lecturer at the Institute’s Art Business M.A. and Executive Education program on the topics of the Latin American art market and innovation in the art market, respectively.
  • Certificate Of Completion

    Certificate Of Completion

    For each course successfully completed, you receive a verified Certificate of Completion from Sotheby’s Institute of Art.
    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.
  • Enrollment & Contact Information

    Enrollment & Contact Information

    This course is now closed for registration as it has reached capacity.
    For further information or course advisement, please contact:
    Hayley Black, Admissions Advisor
    Email: online@sia.edu
    Tel: 212-897-6644 or Request Information

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