Art as a Global Business: Dynamics of the Art Market reveals the networks, concepts, and specialized terminology of the often-secretive international art market and offers an introduction to the commercial structures through which art flows. Course discussions outline how these commercial structures relate to each other and analyze the people, institutions, and organizations that comprise art business. Lastly, by emphasizing the effects of pricing, value formation, and globalization on the art market, course lectures will assist you in understanding and identifying the risks and challenges that contribute to the ever-changing nature of the commercial art world.
You will learn:
- To identify and describe the structure, size and dynamics of the global art market.
- To evaluate and critique art market activities in mainstream, emerging, and growth economies.
- To assess the complex relationships among key players in the art market as related to the production, circulation, and cultural endorsement of artworks.
- To recognize the opportunities, challenges, and risks inherent in the global art market.