Get a behind-the-scenes look at New York’s art world and discover how art is created and traded.
This course will provide an insider’s look at New York’s vibrant contemporary art market through gallery, auction house, and studio visits. Students will gain an understanding of both primary and secondary art markets and the newest digital art commerce developments coming out of New York, as well as about other globally important art markets. Students will attend lectures on the various businesses that deal contemporary art as well as engage with prominent artists, gallerists and auctioneers. The series of lectures and tours throughout the city and its immediate surroundings will identify the key personalities and most influential venues that contribute to the rich, varied dialogue about contemporary art and its trade. This class will also address the relationships between the marketplace and the not-for-profit sector with a special focus on museums — a notable facet of New York’s cultural landscape.
Visits will include a combination of trips to both commercial and non-profit art venues, such as museums, as well as artists’ studios and other places of business related to art production and sales.
Site visits may include:
- Sotheby’s auction house
- Artsy’s headquarters
- Top galleries, such as David Zwirner, Hauser & Wirth, Salon 94, Lévy Gorvy, and Gagosian
- Manhattan’s Chelsea neighborhood: the epicenter of commercial art dealing in New York
- Harlem and the Lower East Side of Manhattan: the newest neighborhoods to become home to cutting-edge artists, galleries, and museums
- Collectors’ homes
Guest Speakers and Lecturers:
Students will hear firsthand about the inner workings of the art industry from speakers that will include artists, gallerists, art fair directors, and online art sales entrepreneurs.
Guest speakers may include:
- Auction house experts
- Gallery owners
- Marketing specialists for galleries and museums
Materials Fee: $195
Please note: This information is subject to change at any time at the discretion of Sotheby’s Institute of Art