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WHEN: WEDNESDAY, OCTOBER 31ST | 12:15-1:00pm
WHERE: Lex 1, SOTHEBY'S INSTITUTE OF ART | 570 LExington ave, New York, NY 10022
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Presenter: David Goodman, CMO and Global Head of Digital Media and Ecommerce, Sotheby’s

Like every industry, the selling of art and luxury objects is becoming increasingly sophisticated with the tools and services used to identify and engage potential buyers while maintaining a relationship with existing clients. David Goodman, Sotheby’s CMO and Global Head of Digital Media and Ecommerce will explore a variety of ways that insight, technology, content, advertising and creative campaigns impact and drive a global growth strategy. Additionally, Goodman will look at other creative driven industries to identify best in class examples, industry trends and data driven approaches in order to stay connected with art lovers worldwide.

This event is only open to Sotheby’s Institute students, faculty, alumni, and staff. If you are interested in applying to our MA program and would like to attend this event, please contact admissions: a.chakravartti@sothebysinstitute.com