What role do galleries play in the art world? What is an art gallery’s purpose and structure? What will the gallery of the future look like? This course will focus on the general operations of art galleries to explore different models of how to run a gallery, as well as what it takes to be successful in the current art market. Through lectures and site visits, participants will get the inside scoop on running a gallery in today’s art world. Students will look at the process of developing gallery startups, study general budgeting, and examine issues related to staffing and sourcing artworks. Students will look at sales strategies to institutions, private collectors, and art education for the public to help build and sustain profits. Students will examine media communications, practice building sample exhibition schedules and related programming, and artists' estate representation. As part of the course, students will have the opportunity to put theory into practice by developing a business model for their own art gallery, whether online or offline.
What you will learn…
- To identify the basics of starting an art gallery, including daily operations and economic contexts.
- To understand the different approaches that galleries take on crucial aspects of the business, as heard from professionals working in the field.
- To gain hands on experience as an art gallery entrepreneur by developing a business model for a gallery.