Today’s contemporary art market is dynamic and exciting. It takes skill and expertise to navigate it successfully. This course will offer an overview of the fundamental structures of the business, the people, the institutions, and the organizations through which art flows, and will examine the economic, sociological, legal, and ethical dimensions of the contemporary art market. Participants will explore the notion of fine art as a financial investment, and the effect of this concept on both contemporary art and artists. This course will also explore the impact of changing art world roles and the rise of art fairs and other spectacle-based events on the international art circuit.
What you will learn…
- To identify the fundamental businesses, people, institutions, and organizations that comprise the contemporary art world, and to understand how these different constituents drive the contemporary art market.
- To understand how value – economic and aesthetic – is determined for contemporary art, and how that value is affected by notions of art as a financial investment.
- To comprehend the market-related issues that affect the contemporary art market as the industry becomes more professionalized and globalized through the rise of art fairs and other spectacle-based, global events.