The art world is a complex and dynamic field, requiring knowledge of key structures, players, and processes for artists to market their work successfully. This course will provide the basic tools to assist artists in building and managing their careers. The course will offer an overview of some of the primary changes affecting the contemporary art world, from the rise of the art fair to the significance of new and interactive media. The course is tailored to artists who are actively working on building their portfolios, and will cover skills such as writing a successful artist statement, speaking about work extemporaneously, navigating social media, and applying for residencies. Each participant will develop a dynamic, long-term plan best suited to their work and artistic vision.
What you will learn...
- To identify the primary structures, players, and processes of the art world that are needed to market work successfully.
- To understand key changes that are affecting the contemporary art world, from the rise of the art fair to the significance of new and interactive media.
- To develop a dynamic, long-term plan best suited to your work and artistic vision.