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Overview

The art trade has long been considered an "exceptional economy," but how exceptional is it really – and why? This course will provide an overview of both classic and contemporary business frameworks and will use them to explore the art world’s many businesses, such as galleries, auction houses, storage facilities, insurance providers, and more. Site visits, classroom lectures, and guest speakers will engage with how each business positions itself strategically within the industry, identifies and reaches a target market, and how these activities both conform to and diverge from standard business models. By the end of the course, participants will have both a clear overview of the field of art business as well as a nuanced understanding of its particular challenges and rewards.

What you will learn…

  • To identify the various actors that comprise the art trade and how they interact.
  • To understand how each business within the art world positions itself strategically within the industry, identifies and reaches a target market, and how these activities both conform to and diverge from standard business models.
  • To analyze a wide array of art businesses to assess their strategic positioning and marketing effectiveness.
The Details
  • Course Dates

    Course Dates

    4-week course
    July 8–August 1, 2019
    Monday–Thursday; 2:30 PM–5:00 PM

     
  • Faculty

    Faculty

    Anne-Sophie Villemin, Adjunct Faculty, Summer Institute, New York

    Click here to view all of our faculty members. Our instructors are award-winning Sotheby's Institute faculty, recognized thought leaders, and professional experts in the art world.
  • Further Program Details

    Further Program Details

    Summer - New York is part of Sotheby's Institute's continuing education programming and offers short, non-credit courses. We encourage you to visit our Frequently Asked Questions page to find answers to some of the questions you may have about summer courses in New York, including international concerns and basic course advisement.

    Our Accommodations page provides essential information and external resources for students researching their options.
  • Course Fees & Enrollment

    Course Fees & Enrollment

    $3750

    Add a second Summer New York course at a reduced rate:

    • Additional 4-week course +$3250 ($7000 Total)

    • Additional 2-week course +$1950 ($5700 Total)

    • Additional 1-week course +$1350 ($5100 Total)


    Tuition includes classroom and program lectures, site visits, and additional programming.
    Tuition does not include accommodation or travel.

    Enroll now
    Terms and Conditions
  • Contact Information

    Contact Information

    For further information or course advisement, please contact:
    Hayley Black, Admissions Advisor
    Email: summerny@sia.edu
    Tel: 212-897-6644 Or Request Information

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