Frieze 91 members are eligible for a special rate on this course. Please contact our admissions team at email@example.com for more information and a discount code.
Designed for both seasoned collectors looking to broaden their horizons and fresh collectors looking to hone their skillset, this course introduces valuable strategies for building your art collection with a refined approach. It offers professional insights around how to navigate the fast-paced international marketplace as a collector, through academic lectures, site visits, and by attending one of the world’s leading art fairs.
The ever-changing global landscape of today’s art market, with its international art fairs and dizzying calendar of live and online auctions, presents more opportunities than ever to buy art. In this unique course that combines classroom study, event experience, and networking opportunities, participants will gain an in-depth understanding of the global modern and contemporary art market, with a specific focus on the thriving Los Angeles scene. Students will discover more about this West Coast art hub – an increasingly vital player within the art market that has emerged as an alternative to New York as it stretches across the Pacific.
The course discusses key considerations for both budding and experienced collectors on navigating the art market in lectures and workshops led by scholars and art world professionals. The course includes an exclusive tour of Frieze Los Angeles with an expert guide, who will provide indispensable insights to discerning collectors on the fair’s offerings.
Please note that there may be additional or optional events scheduled outside of the listed course times, including early starts or activities such as tours or dinners that could extend past 4pm.
This course will run on Tuesday, February 27, Wednesday, February 28, and Friday, March 1.
Understand the changing role of art fairs in the global art market, with a specific focus on the West Coast scene
Understand the principles of valuation of contemporary art
Articulate your unique collecting perspective and prepare to apply it to acquisitions
Explore the offerings at Frieze Los Angeles and make informed decisions regarding your collection
Analyse current market trends and apply them to artists and works presented at Frieze Los Angeles
Faculty and Director of Academics and Content, New York
Tim Goossens serves as Director of Academics and Content and a faculty member at Sotheby’s Institute of Art. Congruently and for almost 20 years, he has continued to also expand his curatorial practice with a variety of public art festivals, triennials, art commissions, and numerous exhibition projects worldwide, all of which inspired his past research as a contributing editor for Oxford University Press. Goossens began his career at The Museum of Modern Art, New York shortly after double graduate school in Paris, France, and in due course moved as assistant curator to MoMA PS1, where he worked closely with the founding director Alanna Heiss, renowned artists, and emerging talent alike. Following these museum positions, he became the founding director and chief curator of Ford Model's art gallery FordProject, on Manhattan's 57th Street, and a gallery director for New York's Envoy Enterprises.Read More
Day 1: Explore strategies and best practices for collecting contemporary art and delve into the ethics of collecting in an engaging workshop. Learn from art world experts about the current state of the market and the growing West Coast scene.
Day 2: Engage with art dealers exhibiting at Frieze Los Angeles as they share insights on the fair experience. Visit the studio of an up-and-coming LA-based artist and connect with peers at a networking reception in the home of a world-famous art collector.
Day 3: Attend the VIP opening day of Frieze and experience an expert-led tour of the fair. Participate in a final workshop to recap the time spent together as a class cohort. Enjoy the rest of the fair at your own leisure using your included VIP pass.
These in-person executive courses are designed for those who wish to develop their existing knowledge of the art world as a collector or dealer.
Learning from leading specialists across a range of disciplines, participants will partake in the glamour and excitement of a world-renowned art fair with exclusive insights and access.
Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.
Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.
We highly encourage participants with at least 3 years of post-graduate work experience for a smooth and successful course experience. A general knowledge of the contemporary art world and market will also benefit participants.
English Language Requirement
Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English. It is recommended that participants have the equivalent level of IELTS score of 6.0 /TOEFL score of 78 IBT, however evidence of test scores is not required to register.
Courses are open to participants 18 years of age or older.
For more information, please see our Terms and Conditions.
All fees are listed in pounds sterling. However, at the time of registration, registrants will have the option to pay in the currency associated with their billing address according to the current conversion rate. For more details regarding payment, please see our Terms and Conditions.
Frieze Los Angeles largely focuses on contemporary art and celebrates the exceptionally dynamic culture of Los Angeles and its global contributions to the visual arts.