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Join Institute faculty, auction house specialists and leading professionals as you equip yourself with the skills to get ahead in the commercial art world today.

Over three terms (each of which can be undertaken as a ‘stand-alone’) this course enables participants to develop their practical understanding of the fields that govern the shape and conduct of the international art market. The first term tackles curating, providing a comprehensive overview and understanding of multifaceted curatorial practice in museums, commercial galleries and pop-up spaces. The second term addresses the successful management of both physical and virtual gallery spaces, and the often overlooked and complex logistics of such an enterprise. The third term explores marketing in the arts: digital, influencer and content marketing, social media, optimisation tactics, brand management, public and press relations, strategic and budget planning.

Suitable for beginners as well as art world professionals looking to develop their existing knowledge and expertise.

Each module includes:

  • Certificate of participation upon completion of the course;
  • Three eight-week terms, with a half-term break during each term;
  • Lecture with time for questions and discussions each week;
  • Wine receptions with faculty and fellow participants each term;
  • Learning in the Institute's historic Georgian townhouse campus at the heart of Bloomsbury.


Spring 2020: Curating
Summer 2020: Gallery Management and Art Logistics
Autumn 2020: Marketing

The Details
  • Course Dates

    Course Dates

    Spring 2020: Curating
    30 January; 6, 13, 27 February, and 5, 12, 19, 26 March 2020 (term break 20 February).

    Summer 2020: Gallery Management and Art Logistics
    7, 14, 21 May; 4, 11, 18, 25 June and 2 July (term break 28 May).

    Autumn 2020: Marketing
    1, 8, 15, 22 October and 5, 12, 19 and 26 November (term break 29 October).

    Evening Course: Thursday evenings; 6.30 - 7.45pm.

    Venue: The course will take place at Sotheby’s Institute of Art, 30 Bedford Square, London, WC1B 3EE.
  • Faculty


    To be announced.
  • Course Fees

    Course Fees

    All 3 Modules (Spring, Summer, and Autumn): £1,275 (£1,147.50 if registered by December 4, 2020).

    Click here to register now and pay online.
    Click here to read Terms and Conditions.

    Payment by credit or debit card only. If you prefer to pay by wire transfer or cheque, please contact: or T +44 (0)330 128 1041
  • Course Timetable

    Course Timetable

    To be announced.
  • Further Information

    Further Information

    For further information, please contact: or T +44 (0)330 128 1041

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