Join Institute faculty, auction house specialists and leading professionals to equip yourself with the skills to get ahead in the commercial art world.
Over three terms (each of which can be undertaken as a ‘stand-alone’) this course will enable participants to develop their practical understanding of the fields that govern the shape and conduct of the international market. The first term tackles curating, providing a comprehensive overview and understanding of multifaceted curatorial practice in museums, commercial galleries and pop-up spaces. The second term addresses the core work of managing a successful gallery space, physical or virtual, and the often overlooked and complex logistics of such an enterprise. The final term explores marketing in the arts: digital, influencer and content marketing, social media, optimisation tactics, brand management, public and press relations, strategic and budget planning.
Suitable for beginners as well as art world professionals looking to develop their existing knowledge and expertise. Minimum age 18.
Each module includes:
- Three eight-week terms, with a half-term break during each term;
- Expert lecture with time for questions and discussion each week;
- Panel discussions with art market leaders;
- Wine receptions with faculty and fellow participants;
- Learning in the Institute's historic Georgian townhouse campus at the heart of Bloomsbury;
- Networking opportunities with faculty and fellow participants;
- Certificate of participation on completion of the course
Autumn 2019: Curating
Spring 2020: Gallery Management and Art Logistics
Summer 2020: Marketing