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Overview

Join Institute faculty, auction house specialists and leading professionals to equip yourself with the skills to get ahead in the commercial art world.

Over three terms (each of which can be undertaken as a ‘stand-alone’) this course will enable participants to develop their practical understanding of the fields that govern the shape and conduct of the international market. The first term tackles curating, providing a comprehensive overview and understanding of multifaceted curatorial practice in museums, commercial galleries and pop-up spaces. The second term addresses the core work of managing a successful gallery space, physical or virtual, and the often overlooked and complex logistics of such an enterprise. The final term explores marketing in the arts: digital, influencer and content marketing, social media, optimisation tactics, brand management, public and press relations, strategic and budget planning.

Suitable for beginners as well as art world professionals looking to develop their existing knowledge and expertise. Minimum age 18.

Each module includes:

  • Three eight-week terms, with a half-term break during each term;
  • Expert lecture with time for questions and discussion each week;
  • Panel discussions with art market leaders;
  • Wine receptions with faculty and fellow participants;
  • Learning in the Institute's historic Georgian townhouse campus at the heart of Bloomsbury;
  • Networking opportunities with faculty and fellow participants;
  • Certificate of participation on completion of the course

Modules

Autumn 2019: Curating
Spring 2020: Gallery Management and Art Logistics
Summer 2020: Marketing

The Details
  • Course Dates

    Course Dates

    Autumn 2019: Curating
    1, 8, 15, 29 October and 5, 12, 19, 26 November 2019 (term break 22 October)

    Spring 2020: Gallery Management and Art Logistics
    28 January; 4, 11, 25 February and 3, 10, 17, 24 March 2020 (term break 18 February)

    Summer 2020: Marketing
    5, 12, 19 May and 2, 9, 16, 23, 30 June 2020 (term break 26 May)

    Evening Course: Tuesday evenings; 6.30 - 7.45pm

    Venue: The course will take place at Sotheby’s Institute of Art, 30 Bedford Square, London, WC1B 3EE.
  • Faculty

    Faculty

    To be announced.
  • Course Fees

    Course Fees

    Module 1 (Autumn 2019): £475 (Register by September 17, 2019 for 10% off)
    All 3 Modules
    (Autumn, Spring, and Summer): £1,275 (Register by September 17, 2019 for 10% off)

    Click here to register now and pay online.
    Click here to read Terms and Conditions.

    Payment by credit or debit card only. If you prefer to pay by wire transfer or cheque, please contact:
    Jessica Foyle Public Programmes Coordinator
    T +44 (0)20 7462 3239 or shortcourses@sia.edu
  • Course Timetable

    Course Timetable

    To be announced.
  • FAQ

    FAQ

    Click here to read Short Courses FAQ.
  • Further Information

    Further Information

    For further information, please contact:
    Jessica Foyle Public Programmes Coordinator
    T +44 (0)20 7462 3239 or shortcourses@sia.edu

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