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In a digital age, the role of marketing has become integral to business success. This course provides participants with a enhanced understanding of a dynamic and a rapidly changing field through the analysis of case studies and scenarios, as well as promoting the skills necessary for art market navigation. The course is designed for those who wish to understand more about aspects of marketing such as strategic planning and methods of shaping effective communication with their target audiences.

The Details
  • Course Dates

    Course Dates

    Evening Course: Tuesday evenings; 6.30pm-7.45pm
    Date: 30 April, 7, 14, 21 May, 4, 11 June 2019 (term break 28 May)
    Venue: The course will take place at Sotheby’s Institute of Art, 30 Bedford Square, London, WC1B 3EE.
  • Faculty


    Dr Vera Hoelscher, Lecturer, MA in Art Business
  • Course Fees

    Course Fees

    £425 (£400 until April 2, 2019)

    Click here to register now and pay online.

    Click here to read Terms and Conditions.

    Payment by credit or debit card only. If you prefer to pay by wire transfer or cheque, please email the contact person listed on the course 
  • Course Timetable

    Course Timetable

    Click here to download the course timetable.
  • FAQ


    Click here to read Short Courses FAQ.
  • Further Information

    Further Information

    For further information, please contact:
    Jessica Foyle Public Programmes Coordinator
    T +44 (0)20 7462 3239 or

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