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In the competitive global art market, presentation, communication, and strategy is integral to commercial and critical success. Taught by experts in the field over eight evenings, this course will equip participants with a well-rounded view of the marketing strategies used in the art industry — from the experimental to the established — as well as benchmarking and best practices.
A series of dynamic lectures and case studies will investigate key skills needed in art marketing such as strategic planning, articulating PR, and managing press, all while considering the seismic shifts brought about by digital technology. As well as promoting the skills necessary for art market navigation and capturing the attention of audiences, this course will consider the future of brand management, and its unique value within the art world.

This course includes:

  • Eight-week term, with a half-term break;
  • Expert lectures with time for questions and discussions each week;
  • Wine receptions with faculty and fellow participants each term;
  • Learning in the Institute's historic Georgian townhouse campus at the heart of Bloomsbury;
  • Certificate of participation upon completion of the course.
The Details
  • Course Dates

    Course Dates

    Type: Evening course (8 weeks)
    Dates: May 5 - June 30, 2020 (term break is May 26)
    Times: Tuesdays; 6:30 p.m. – 7:45 p.m.
    Location: The course will take place at Sotheby’s Institute of Art, 30 Bedford Square, London, WC1B 3EE.
  • Faculty


    To be announced.
  • Course Fees

    Course Fees

    Minimum age for this course is 18*
    Click here to register now and pay online.

    Payment by credit or debit card only. If you prefer to pay by wire transfer or cheque, please contact: or T +44 (0)330 128 1041.
    *Click here to read Terms and Conditions.
  • Further Information

    Further Information

    For further information, please contact: or T +44 (0)330 128 104

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