In the competitive global art market, presentation, communication, and strategy is integral to commercial and critical success. Taught by experts in the field over eight evenings, this course will equip participants with a well-rounded view of the marketing strategies used in the art industry — from the experimental to the established — as well as benchmarking and best practices.
A series of dynamic lectures and case studies will investigate key skills needed in art marketing such as strategic planning, articulating PR, and managing press, all while considering the seismic shifts brought about by digital technology. As well as promoting the skills necessary for art market navigation and capturing the attention of audiences, this course will consider the future of brand management, and its unique value within the art world.
This course includes:
- Eight-week term, with a half-term break;
- Expert lectures with time for questions and discussions each week;
- Wine receptions with faculty and fellow participants each term;
- Learning in the Institute's historic Georgian townhouse campus at the heart of Bloomsbury;
- Certificate of participation upon completion of the course.