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Overview

Arts marketing is a fast-paced and competitive industry. This unique five-day course provides participants with a thorough grounding in marketing concepts, theories and practice through the analysis of effective and ineffective scenarios in today’s art world. Classroom-based lectures are complemented by case studies and panel discussions involving leading experts in the field.

Designed for those with no previous professional experience, the course is suitable for all who seek to enhance their practical and theoretical understanding of marketing in the arts. Participants often include:

  • Undergraduates looking to complement their academic studies
  • Recent graduates looking to further their knowledge of the field prior to entering the art industry
  • Practicing artists
  • Commercial gallerists
  • Marketing practitioners looking to apply their expertise to the commercial art world today

At the end of the course, participants will have:

  • Explored digital, influencer and content marketing; social media; optimization tactics; brand management; public and press relations; and strategic and budget planning
  • Been equipped with a thorough understanding of the role of effective marketing in the visual arts today
The Details
  • Course Dates

    Course Dates

    Day Course: 10.00am-5.00pm
    Dates: July 8, 9, 10, 11, 12, 2019
    Venue: The course will take place at Sotheby’s Institute of Art, 30 Bedford Square, London, WC1B 3EE.
  • Faculty

    Faculty

    To be announced.
  • Course Fees

    Course Fees

    £1,350 (£1,250 if booked by June 10, 2019).

    Click here to register now and pay online.

    Click here to read Terms and Conditions.

    Payment by credit or debit card only. If you prefer to pay by wire transfer or cheque, please email the contact person listed on the course. 
  • Course Timetable

    Course Timetable

    Click here to download the course timetable.
  • FAQ

    FAQ

    Click here to read Short Course FAQ.
  • Further Information

    Further Information

    Jessica Foyle, Public Programmes Coordinator
    Tel: +44 (0)20 7462 3239 or j.foyle@sothebysinstitute.com

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