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Designed for those who seek to collect new art from new markets, this course examines three types of emerging markets for contemporary art (recently established, maturing, and mature) and explores how value is constructed in non-Western contemporary art. Curators and critics today use words like serious, important, ironic, and significant to measure the merit of an art object. The trouble is that this very rarely has anything to do with aesthetics. Beauty, proportion, elegance, skill and intelligence play less and less of a role in the final value of the work of art. Led by Dr Iain Robertson, Head of Art Business Studies, this course discovers a new art in societies that reach back into the past and reject globalization and, increasingly, nationalism in favor of deep-rooted, indigenous cultural traits. Participants will be looking at art that is inspired by an array of notions, from hereditary legitimacy and religious conviction to historical precedent, discussing the ideas of a global culture and whether the term "emerging markets" should be revisited in the current art market.

This course includes:

  • Expert lectures with time for questions and discussion
  • Special guided visits to museums and galleries
  • Learning in the Institute's historic Georgian townhouse campus at the heart of Bloomsbury
  • Networking opportunities with faculty and fellow participants
  • Certificate of participation on completion of the course
The Details
  • Course Dates

    Course Dates

    Type: Day course (5 consecutive days)
    Dates: June 27 - June 31, 2020
    Times: Monday - Friday; 10:00 a.m. – 5:00 p.m.
    Location: The course will take place at Sotheby’s Institute of Art, 30 Bedford Square, London, WC1B 3EE.
  • Faculty


    Dr Iain Robertson is an art business consultant and expert. He has written over one hundred articles in the arts and national press. He consults for banks in Asia and Europe and is visiting professor to Tsinghua and Lisbon Universities. His books include: The Art Business (2008), Art Business Today: 20 Key Topics (2016), New Art, New Markets (2018).

  • Course Fees

    Course Fees

    Minimum age for this course is 18*
    Click here to register now and pay online.

    Payment by credit or debit card only. If you prefer to pay by wire transfer or cheque, please contact: or T +44 (0)330 128 1041.
    *Click here to read Terms and Conditions.
  • Further Information

    Further Information

    For further information, please contact: or T +44 (0)330 128 1041.

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