This intensive five-day programme provides a comprehensive overview of the essential and practical issues - strategy, marketing, logistics and law - that govern successful business in the commercial art world today. The course will first assess the art market and the business frameworks that it employs, then focus on each component to deliver a holistic understanding of best practice - whether starting, or growing, an art business.
The programme will include a diverse array of lecturers and leading experts, who will deliver insights and applied consideration of art business approaches and methods, and how this may deviate from a standard business model. Designed for both career changers, and those already working in the field who seek to further their networks and understanding.
This course includes:
- Expert lectures with time for questions and discussion;
- Learning in the Institute's historic Georgian townhouse campus at the heart of Bloomsbury;
- Networking opportunities with faculty and fellow participants;
- Certificate of participation on completion of the course