This program is an immersive introduction to the fast-changing global industry of luxury goods and services, designed for students and professionals considering careers in this field. In recent years there has been a blurring of the boundaries between the worlds of fine art consumption and luxury more generally, as high-end consumers become as interested in art as in watches, wine, cars, yachts, jewelry, high fashion, property, and luxury lifestyles. Art fairs and auction houses are beginning to traverse these lines, while leading fashion brands engage with contemporary art as a way to connect on a deeper level with their customers and enhance their cultural leadership. This program examines these innovative intersections, providing the students with the specialist skills to create and manage the synergies between art and luxury.
Designed to fully illuminate this intersection, the program devotes one unit to the luxury industry and a second unit to the relationship between art and luxury. In the luxury unit, students explore luxury business models, strategies, trends, and analyze its consumption. In the art and luxury unit, students examine the roles of artists, designers, and curators in the luxury industry as well as the role of brands in the art world. The teaching draws on Sotheby’s Institute’s wide network in the art and luxury sectors and emphasizes the acquisition of concepts and knowledge alongside hands-on, practical skills.
As the program is based in London—a major global center for luxury creation and consumption—it explores luxury venues in central London, from flagship stores and boutiques to galleries and museums as well as ateliers and manufacturing plants. Students will be introduced to industry insiders from a wide variety of luxury sectors in order to understand the industry through exclusive behind-the-scenes access and knowledge.
UPDATE FOR FALL 2020: This course will be offered in an online format, starting September 21. Learn more.