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MA Luxury Business

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London
Course Full

MA Luxury Business

Fall 2022

Cultivate an in-depth awareness of the ever-changing business of luxury and its cultural settings.

Luxury isn’t what it used to be. Shifts in consumer values, buying power, access, and technology are shaping an innovative and dynamic luxury market. The Sotheby’s Institute MA in Luxury Business examines this sophisticated industry as it is diversifying and expanding, and explores synergies with other industries and cultural landscapes, such as the art world. The program also responds to a more general trend in the high-end cultural and creative industry to synergize, break barriers, and find original ways of engaging with markets and audiences on a wider scale. MA in Luxury Business uniquely develops a customer-centric perspective on luxury, including elements of design thinking and experience design.

Students will examine luxury’s social, historical, and cultural evolution. They will critically reflect on how luxury businesses deliver value to their markets through specific branding and marketing strategies. They will become familiar with the sectors of the industry and its players, and with the financial, legal, and strategic elements of business management in luxury. They will also consider intersections with other high-value cultural industries, particularly art. Graduates of this program will contribute to a growing area of expertise in the global luxury market and will be proficient in navigating both the business and the creative side of the field.

Highlights

  • Experiential learning Visits and international study trips are significant learning events, with the travel, seeing the art in situ and informal access to tutors serving to intensify the experience.

  • First-hand experience of luxury in different sectors Through site visits to specific retail stores and venues in the UK, including the Aston Martin factory; Fortnum & Mason; and The Coral Room, students can appreciate how luxury is created and experienced in different contexts.

  • Learning from the specialists The program features high profile academics, industry practitioners, and special guests, previously including Rebecca Robins (Interbrand); Gaia Rosetti (Belmond); Viviane Paraschiv (Farfetch); and Alex Gander.

  • Privileged access to the Art World With its links to Sotheby’s, MA in Luxury Business is the only MA in luxury that can offer original contents and specific expertise on the interaction between the arts and luxury.

  • Leadership and professional development opportunities The program also considers the future career path of the students by offering them workshops in leadership and professional development.

Faculty

Federica Carlotto

Course Leader, The Art of Luxury, London

Federica Carlotto has 10+ years’ experience in the analysis of material culture, and almost 10 years of expertise in knowledge transfer for Higher Education. Learn more...

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Serena Gossain

Adjunct Faculty, Online

Serena Gossain is an adjunct faculty member with Sotheby's Institute of Art.

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Next Steps

More Information

  • Academic Structure

    Academic Structure

    The Master’s degree is awarded for 120 taught credits across two semesters, as well as the completion of a 60-credit dissertation over the course of an additional semester.

    The first two semesters are intensively taught on four (occasionally five) days per week. In the first semester, Art Futures (15 Credits) brings students from different MAs together for an exploration of the art world of the future, with particular emphasis on technology, sustainability, inclusion, and the politics of cultural property (restitution). In Professional Practice (15 credits) students are introduced to professional art world skills and career options and to a variety of research methodologies within the field of contemporary art. During the program, specialist electives can be chosen from across all Institute Master’s programs, allowing a student to build a personalized Master’s profile. Students take two 15-credit electives across a variety of offerings for deeper expertise or to develop specialties. Core units (60 credits) for the Contemporary Art degree cover the period from 1968 to the present.

    The three units for this program are Luxury in Context: introduces the students to the concept of luxury and its historical development, The Luxury Market: explores consumer behavior in luxury, and Managing a Luxury Business: emphasizes the structure and operations of the luxury business.

  • Program Dates

    Program Dates

    October 2022 – October 2023
    This program is now closed.
    To join the waitlist or be notified when the Fall 2023 application opens, email admissions@sia.edu.

  • Tuition & Fees

    Tuition & Fees

    Note: Fees are subject to annual review

    Home*
    Deposit: £3,000
    Semester 1: £9,450
    Semester 2: £11,950
    Semester 3: £5,800

    International
    Deposit: £3,000
    Semester 1: £11,700
    Semester 2: £14,200
    Semester 3: £7,000

    *Circumstances that may entitle you to a “home” fee status include:

    • you have settled or pre-settled status under the UK’s EU Settlement Scheme
    • you are from the Republic of Ireland and living in the UK prior to December 31, 2020
    • you are British but live in the EU
    • you hold dual citizenship with the UK and live in the UK

     

    Travel Fee: £2,450*

    *Travel fees are indicative only and subject to change.

    Sotheby’s Institute of Art offers partial-tuition scholarships towards full program tuition to qualified domestic and international candidates. For more information on scholarship opportunities and tuition fees for the Master’s Degree or the Postgraduate Diploma, click here.

  • Frequently Asked Questions

    Frequently Asked Questions

    From visa information for international students to course credits, find answers on our FAQ page. If you don’t find the answer you’re looking for, contact an Admissions counselor.

  • Student Policies

    Student Policies

    Explore our library of academic and campus policies here. All students who enroll for graduate study must agree to the Terms and Conditions upon accepting their offer of admittance.