Online Courses

Running a Contemporary Gallery

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Date
November 5 – December 17, 2025
Duration
6 Weeks
Program
Online Courses
Mode of Learning
Online - Instructor Led
Price
Price
$1,590
Early Booking Rate
$1,430
Early booking rate for Nov 5 class ends Sep 17. Other terms subject to regular rate.
Language
English
Topics
Curating, Contemporary Art
Contact Admissions

+1 646-438-7268 online@sia.edu

The art market’s unprecedented growth calls for a deeper look at the central role the gallery plays within it.

As the appetite for art expands, the industry landscape is changing, with new museums and art fairs opening across the world, and prices and artists’ ambitions surging. Operating at the core of these developments, gallerists are faced with exciting opportunities and called to navigate new challenges.

This course explores the stakes for art galleries today, integrating real-world examples with critical thinking around topics that shape their business. ‘Running a Contemporary Gallery’ equips those considering a career in the field and art enthusiasts with practical knowledge, from the day-to-day to the strategic operations of a gallery, including managing artists and clients, preparing for and participating in art fairs, negotiating relationships with other players in the art market, and marketing through online channels.

Students Will Learn

  • To identify and describe the role of the gallery within the art market.
  • To analyze the opportunities and challenges of running a gallery business.
  • To examine and assess the reality of running a gallery and the factors that impact success.

Highlights

Flexible & Interactive Learning

Engage with weekly recorded lectures and faculty-led discussions designed to offer a dynamic and flexible online learning experience.

Specialized Art World Knowledge

Build critical thinking skills and gain in-depth insight into key topics shaping today’s global art market.

Access to Industry Experts

Learn directly from industry professionals and receive personalized feedback to support your growth.

Sample Schedule

Week 1

Uncover the basics of the art market structure and the roles of key market players.

Week 2

Explore talent management, branding, and artist negotiation.

Week 3

Understand production, pricing, and the role of artists and collectors.

Week 4

Learn about art fairs, market risks, and stock management.

Week 5:

Explore methods for fostering a strong sales team and developing lasting client relationships.

Week 6

Examine the role of technology in sales and curation.

Next Steps

Faculty

Faculty, Online Courses

Mitra Khorasheh is a Canadian curator, writer and educator based in New York. She is the founder and curator of signs and symbols, a contemporary art gallery in the LES focused on time-based media.

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Details

About Flexible Courses

This flexible online course is delivered in weekly modules consisting of recorded lectures, instructor-guided discussion boards, and supplementary resources. The course will include a final project with personalized feedback from the course instructor. All participants will have read-only access to the course materials for an additional 90 days after the course end date.

Review the online course Terms and Conditions.

Course Completion

For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 2.6 IACET Continuing Education Units. *

Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.

*As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.

Flexible Payment Plans

Flexible payment plans are available for individuals who register up to 3 weeks or more before the start of the course and are selected during the online registration process. For any questions, contact our admissions team at shortcourses@sia.edu.

Book a Consultation

We encourage interested individuals to book a consultation time with a member of our admissions team to learn more about this course and our registration process.

Please use this link to book a consultation time via phone or video call.

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