Online Courses

Principles of Luxury: From Collectibles to Experiences

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Date
October 1, 6, 8, 13, 15
Time
1:00 PM EST
Duration
2 Weeks
Program
Online Courses
Mode of Learning
Online - Instructor Led
Price
Price
$975
Early Booking Rate
$875
if registered by August 20, 2025
Payment plans available for early registrations, see More Information below for details.
Language
English
Topic
Luxury
Contact Admissions

+1 646-438-7268 online@sia.edu

Take a deep dive into the luxury industry.

This unique course offers those with an existing understanding of the luxury industry—such as luxury professionals—and participants of the Principles of Luxury course, an advanced exploration of the dynamic and ever-evolving luxury sector. Participants new to the world of luxury are strongly advised to participate in Principles of Luxury as a primer before embarking on Principles of Luxury: From Collectibles to Experiences.

The course kicks-off with a forward-looking session during which emerging trends and signals shaping the future of luxury are identified and explained. This is followed by an in-depth examination of key luxury industries, such as high fashion, hospitality & fine dining, jewelry & watches and beauty & wellness.

The incredible success story of auction houses attracting new luxury buyers in the past decade has reshaped the auction market significantly and the course will deep-dive into this growing trend of luxury collectibles. Examined as well is how rarity, craftsmanship, and heritage storylines drive the value creation and desirability of luxury items, ranging from timepieces to haute couture.

Students Will Learn

  • Analyze emerging trends in the luxury industry to anticipate market shifts.
  • Understand the processes behind the creation, marketing, and communication strategies of luxury brands in fashion, hospitality, jewelry, and wellbeing.
  • Apply market strategies and communication frameworks to various luxury sectors.
  • Evaluate the effectiveness of go-to-market strategies employed by leading luxury brands.
  • Develop informed recommendations for enhancing brand communication and customer engagement in the luxury market.

Highlights

Flexible & Interactive Learning

Engage with weekly recorded lectures and faculty-led discussions designed to offer a dynamic and flexible online learning experience.

Specialized Art World Knowledge

Build critical thinking skills and gain in-depth insight into key topics shaping today’s global art market.

Access to Industry Experts

Learn directly from industry professionals and receive personalized feedback to support your growth.

Sample Schedule

Day 1

Emerging Trends and Future Signals

Day 2

Fashion and Couture

Day 3

Hospitality and Fine Dining

Day 4

Jewelry and Watches

Day 5

Beauty and Wellness

Next Steps

Faculty

Faculty, Online Premier

Francesca Danzi is a Luxury Advisor, Executive & Leadership Coach and transformational leader with over 20 years of experience with international brands including Chanel, Burberry, and Tory Burch.

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Details

About Live Courses

This live online course is delivered with live-streamed lectures featuring group discussion and QandA. All live sessions are also recorded and available in the course platform typically within 24-48 hours for participants unable to attend the posted times. The course will include a final project with personalized feedback from the course instructor. All participants will have access to the recordings for an additional 30 days after the final course lecture.

Review the online course Terms and Conditions.

Course Highlights

Emerging Trends and Future Signals

An opening session dedicated to exploring the latest trends and future directions in luxury, setting the stage for in-depth sector analysis.

Fashion

Investigate the intricate world of luxury fashion, focusing on how clothing brands create their offerings, define their go-to-market strategies, and communicate their unique value propositions.

Hospitality and Fine Dining

Discover how luxury brands in the booming hospitality sector and wellbeing craft unparalleled experiences, establish market presence, and engage with their clientele through targeted communication strategies.

Jewelry and Watches

Delve into the timeless allure and craftsmanship that underpin the luxury jewelry and watch sectors, exploring their product development, market strategies, and communication practices.

Beauty and Wellness

Explore the booming luxury beauty and wellness sector, examining how top brands innovate with sustainable products, incorporate advanced technologies like Artificial Intelligence and personalized skincare, and redefine wellness through holistic approaches.

Course Completion

For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 2.6 IACET Continuing Education Units. *

Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.

*As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.

Flexible Payment Plans

Flexible payment plans are available for individuals who register up to 3 weeks or more before the start of the course and are selected during the online registration process. For any questions, contact our admissions team at shortcourses@sia.edu.

Book a Consultation

We encourage interested individuals to book a consultation time with a member of our admissions team to learn more about this course and our registration process.

Please use this link to book a consultation time via phone or video call.

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