Chen, Steven and Kristen Schiele, “Positioning SMEs with a Lone Designer: A Qualitative Study of Small Design Firms,” (2017), Journal of Marketing Theory and Practice. Publication information forthcoming.
Chen, Steven, Yuna Kim, and Chiranjeev Kohli (2017), “A Chinese, a Korean, and an Indian Walk Into an American Bar: Tapping the Asian-American Goldmine,” Business Horizons, 60, 91-100.
Venkatesh, Alladi, David Crockett, Samantha Cross, and Steven Chen (2017), Ethnography in Marketing and Consumer Research, Now Publishers Inc.: Hanover, MA.
Chandler, Jennifer and Steven Chen (2016), “Practice Styles and Service Systems” Journal of Service Management, 27 (5), 798-830.
Kim, Yuna and Steven Chen (2016), “Designing Cultural Brands for Asian American Consumers: A Conceptual Framework,” Journal of Cultural Marketing Strategy, 2, (1), 51-58.
Chen, Steven, Sunil Thomas, and Chiranjeev Kohli (2016), “What Really Works in Crowdfunding: An Empirical Investigation of Kickstarter,” Journal of Advertising Research, 56 (1), 81-95.
Chen, Steven (2016), “A ‘Cultural Technology’ Framework for Marketing Cultural Exports: Analysis of Hallyu (the Korean Wave),” International Marketing Review, 33 (1), 25-50.
Chandler, Jennifer and Steven Chen (2015), “Prosumer Motivations in Service Experiences, ” Journal of Service Theory and Practice, 25 (2), 220-239.
Nguyen, Hieu, Steven Chen and Sayantani Mukherjee (2014), “Reverse Stigma in the Freegan Community,” Journal of Business Research, 67 (9), 1877-1884.
Granitz, Neil, Steven Chen and Keerit Kohli (2014), “Choosing Business as a College Major: A Survey of High School Students,” Journal of the Academy of Business Education, 15, Fall, 1-22.
Chen, Steven and Alladi Venkatesh (2013), “An Investigation of How Design-Oriented Organisations Implement Design Thinking,” Journal of Marketing Management, 29 (15-16), 1680-1700.
Shih, Eric, Alladi Venkatesh, Steven Chen, and Erik Kruse (2013), “Dynamic Use Diffusion Model in a Cross-National Context: A Comparative Study of the U.S., Sweden and India,” Journal of Product Innovation Management, 30 (1), 4-16.
Venkatesh, Alladi, Seema Khanwalker, Lynda Lawrence, and Steven Chen (2013), “Ethnoconsumerism and Cultural Branding: Designing ‘Nano’ Car,” Qualitative Market Research: An International Journal, 16 (1), 108-119.
Venkatesh, Alladi, Theresa Digerfeldt-Mansson, Frederic F. Brunel, and Steven Chen (2012), “Design Orientation: A Grounded Theory Analysis of Design Thinking and Action,” Marketing Theory, 12 (3), 289-309.
Chen, Steven, (2012) “The Rise of 草食系男子 (Soushokukei Danshi) Masculinity and Consumption in Contemporary Japan: A Historic and Discursive Analysis” in Otnes, Cele C. and Zayer, Linda T. (eds.) Gender, Culture and Consumption, New York, NY: Routledge, p. 283-308.
Chen, Steven and Neil Granitz (2012), “Adoption, Rejection or Convergence: Consumer Attitudes Toward Book Digitization,” Journal of Business Research, 65 (8), 1219-1225.