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Jenny Darroch

Professor of Marketing, Los Angeles

PhD, University of Otago; MCom, University of Auckland; BMS, University of Waikato; BA (Hons), Massey University

Jenny Darroch specializes in marketing strategy – in particular market definition and market segmentation. An active researcher, she is the author of the books Marketing Through Turbulent Times and Why Marketing to Women Doesn’t Work in addition to over 30 research articles and a blog on The Huffington Post. Darroch teaches Marketing Strategy, Marketing Management and Strategic Brand Management, along with her signature course Transforming and Creating Markets to Generate Growth.

As an accomplished academic, she consults with CEOS, CMOs and management teams to determine ways in which an organization’s strategy can drive future growth.

Jenny Darroch

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Study in Los Angeles The Center for Management in the Creative Industries