Short Course: Launching your successful career in the creative arts

Dates: August 2008

This course is aimed at people wishing to work in the creative industries i.e. secondary level school completers; undergraduates; new graduates; people in early career stages; career changers.

1. Laying the foundations: student introductions; course structure; style of studying; aims, goals and targets.
2. Mapping the territory: history of the creative industries; definitions; economic significance; current developments; key players; opportunities; job roles.
3. How does creativity become profitable? Introduction to law and business in relation to creative practice.
4. Understanding creative business: how organisations are structured and run; management of creativity; management styles; people management in the creative sector; managing the creative process.
5. Living your dream: career/practice planning; goal setting; personal development tools and strategies; basic professional skills; employment and self-employment.
6. Getting the message across: personal branding; self-marketing and promotion; networking.
7. Building your career: job search; interpreting advertisements and opportunities; internships; handling applications; preparing for interview; negotiating the deal.
8. Making it happen: time management and professional organization skills for better creative output.
9. Delivering the goods: introduction to marketing for creative practice; branding; market segmentation; PR and promotion.
10. Preparing for take-off: review of work carried out; career planning; actions plans and learning points; conclusions.

Fee: SGD 3,200 (inclusive of GST). The fee covers all lectures and course materials.

We have decided to offer the opportunity for 2 people together to attend short courses and travel programmes at a reduced total cost. The fee for the second person will be reduced by 50%.

Download Booking Form (Word)

For further information and to book a place, please contact:

Alan Koh
T: +65 6305 2603
E: a.koh@sothebysinstitute.com