“The program gave me the knowledge,
skills and focus to move from the legal
profession to the international art market.
A key element of the programme was
my exposure to leading art market
professionals and an international group
of peers which have provided me with a
truly invaluable network.”
Josh Pullan Art Business, 2005
Worldwide Head of Digital Media Services at
Sotheby’s, New York
New York City is home to the largest
concentration of art galleries, auction
houses, museums, foundations, art
publications, and other visual-arts
organizations in the world. The city’s
financial resources, its cultural diversity,
its vast networks of artists, collectors, and
arts professionals are unsurpassed. These
features make New York a key hub of the
global art market and a vibrant and inspiring
place to study the art business.
The Master's of Art Business curriculum at Sotheby’s
Institute of Art – New York promotes a
thorough understanding of the fast-paced
and ever-evolving international art world.
It is designed for
students with a visual-arts or art-historical
background who wish to engage with the
essential technical and structural elements
of the global art and collectibles markets.
A uniquely tailored combination of
academic study and hands-on instruction
from top experts provides graduates with the
economic fundamentals and management
skills to compete for positions and perform
effectively in the most demanding for-profit
and not-for-profit visual-arts organizations,
as well as the business and service
organizations that support them.
The roles of auctioneer, dealer, collector,
consultant, museum director, curator,
insurer, lawyer, critic, marketing professional
and other key art-world practitioners are
explored through direct encounter with professionals in these fields as well as in theoretical context.
The graduates of this programme are
forming the next generation of leaders in the
global art world and keep in touch via the Institute’s Alumni network.
Curriculum at a glance
SEMESTER 1
September - December, 2010 Mapping the Art World: History, Markets
and Institutions Research Methods Art Law Professional Practices 1 Study visits (e.g. Art Basel Miami Beach)
SEMESTER 2
January - May, 2011 Art Business, Communications and Marketing Research Methods Ethics and Policy in the Art Profession Professional Practices 2 Study visits (e.g. Berlin, Germany)